Today, I had the privilege of hosting our own Head of the Career Coaches Community, Daniel Botero, on my show to discuss “S.P.O.O.K.Y. Business Mistakes Costing You Buyers and Opportunities.” 👻 We didn’t hold back! Daniel and I shared the behind-the-scenes challenges and missteps we’ve both faced on our journeys as coaches and entrepreneurs. From financial planning blunders to undercharging, we covered it all. If you want to learn from our experiences, hear our real stories, and discover how to avoid these costly mistakes, check out the replay! Here’s what we covered in our S.P.O.O.K.Y. Mistakes: 1. Skipping Financial Planning and Cash Flow Management 2. Poor Brand Presence and Inconsistent Messaging 3. Operating Without Systems for Client Experience 4. Overlooking Your Niche and Ideal Client 5. Keeping Prices Too Low or Lacking Pricing Confidence 6. Yearning for Quick Wins Instead of Long-Term Growth If any of these mistakes hit home, the replay is packed with practical advice and strategies to help you grow a stronger, more resilient business. Give it a watch—you won’t regret it! https://youtube.com/live/XUcC7MYOIxU

I’m super excited to have the one and only Daniel Botero joining me on my LinkedIn Live tomorrow, Oct 31, at 10 AM EST! 🎃 We’ll be chatting about Spooky Business Mistakes That Are Costing You Buyers and Opportunities. Link to RSVP & join us: https://bit.ly/3YjthsI Daniel and I met in person last year in Orlando (plus this year in Miami), and we became fast friends. Not only is he the real deal with a huge heart, but he’s also now officially on my speed dial for every business challenge—whether he signed up for that or not! 👻 If you're free, join us for what’s sure to be a fun session. We’ll be dishing out real-life examples, actionable tips, and a few laughs along the way.

Are you a creator first and coach second? Or are you a coach first and a creator second?  If you are not sure what this means, you should watch the recording of Sho's workshop, which is now up HERE in the classroom section. This question should be the first you should ask yourself before moving forward with your business, so make sure you have this very clear.  If you are not level 2 yet and want to access this recording, comment REPLAY, and I will send it to you. For those who attended, what are your thoughts on this?

I'm excited to announce the next live event for the community with the one and only Sho Dewan (and if you haven't seen him on Instagram or TikTok, you are missing out and probably living in the Stone Age! JK). He has grown his social media to over 1 million followers on Instagram alone, and he's ready to share his content strategy and the science behind it with fellow career coaches. Check out the event on the calendar and get ready to ask all your questions and learn from the best on Monday, October 28th at 10 am EST.

Jobtogether released a report on the top 100 people who are transforming work environments and redefining the paradigms of employment. And it's an honor to have people who are impacting and changing the job market for the better in our community! Here is a big shoutout to @Paul Upton, @David Mendoza, @Juliana Rabbi, @Kyle Thomas, @Katy Culver who are part of these transformative leaders who are creating a new era of opportunities and empowering job seekers. Please help me congratulate them, and let's keep creating a big impact in the work environment! If you want to check this report here is the link.