Campaigns fail because people jump straight into sending emails. Don’t do that. Follow this simple order 👇 1️⃣ Setup If this is wrong, nothing else matters. ✔ Clean domains ✔ Proper DNS (SPF, DKIM, DMARC) ✔ Inbox warm-up always running (warm up for at least 2 weeks before starting outreach) ✔ Low daily sends per inbox 2️⃣ Targeting Who You Email Matters More Than What You Say. Great copy won’t fix bad targeting. ✔ Clear ICP (industry, size, role) ✔ One pain point per campaign ✔ Verified, clean leads only 3️⃣ Messaging Simple > Clever Short emails win. ✔ 2-3 sentences max ✔ One clear problem ✔ One clear CTA No pitch decks. No paragraphs. Just start a conversation. Golden Rule: If setup is weak → emails land in spam If targeting is weak → no replies If messaging is weak → no meetings Fix in this order. Always. Question: Which part do you struggle with most right now - Setup, Targeting, or Messaging? Drop 1 / 2 / 3 in the comments 👇

Since things slow down this week, I figured I’d share something practical - no pitch, no pressure. This is the exact campaign structure I use across almost every outbound setup, including the ones scaling toward 10,000 emails/day. Nothing fancy. Just what consistently works. Follow-ups (this is where most people mess up) Based on real data, most conversions happen after 3-5 touchpoints over 2-3 weeks. Not: • 2 emails in 12 days • 10 emails in 5 days The sequence that keeps showing up across industries looks like this: Email 1: Text only. No links. No tracking. Emails 2-5: Short follow-ups. One link max. Timing: Business hours in the prospect’s timezone. That’s it. This simple structure runs behind almost every campaign I launch. Reply management (equally important) I stick to three rules here: • Don’t forward replies to another inbox - it hurts deliverability • Use saved snippets to reply fast (speed matters more than perfection) • Tag interested leads immediately (tools like Instantly handle this well) And one thing I learned the hard way: set all of this up early. Trying to organize replies after volume ramps up gets messy fast. Christmas week is a good time to clean this up - before January traffic hits. Comment “Insiders” if you want to go deeper on similar actionable strategies while things are quiet.

I have a Bonus Gift 🎁 for you when you reach Level 2 in the community: --> 10 Lessons - My Best BUSINESS ADVICE 🧠 1. Level Up by Introducing Yourself Below in the comments. 2. Then Like and Comment on someone else's. By LIKING👍 & COMMENTING 💬 you will earn points and level up the leaderboard, gaining you access to more Classroom Modules. Leaderboard members can qualify to be invited to Insiders Masterclasses! ⚡️ 𝐀𝐂𝐓𝐈𝐎𝐍 𝐒𝐓𝐄𝐏⚡️ ☎️ Book your free Clarity Call with the LGJ team Click Here (this is only for new members) 👍Like & 💬 Comment on someone else's introduction and make a friend 🤝 🆕 Learn the Skool Platform in the "Get Started" in the Classroom 🚀 Start Learning Lead Gen Secrets with the full 2025 Masterclass. ✅ Check off Each Module as you complete them. Questions? 🔍Searching for them in the Search Bar 🔎 Try Searching "Roadmap to Setting Up Your Email Machine" If you can't find the answer, post your question in the community... Let’s get to work! Lead Gen Jay PS - 📏 Review Rules & Community Guidelines Click Here

It's Friday 6pm EST and No One's Gonna Know till Monday!! - I may or may not have hit "record" on a private, behind-the-curtain Insiders coaching call with Andrew and some of the sharpest marketers in our ecosystem. Now… technically, this kind of thing isn’t allowed. But when I realized the sheer gold that was being dropped — I knew I had to find a way to share it with you. 🤫 Here’s just a tiny taste of what we covered in the 103-minute session: ✅ How I used AI + the “One Sheet Offer” to close $30K–$60K clients consistently ✅ The ridiculous high-ticket offer strategy that landed TWO $100K deals ✅ Tools like ChatGPT, Perplexity, and DataBlist that let you scale cold email on steroids ✅ The EXACT playbook that’s turning cold leads into booked calls (and cash) 💣 This is like getting a front-row seat to one of our $10K mastermind coaching calls — without spending a dime. Want access? 👉 Drop a 🔥 in the comments below and I’ll send you the secret link to the full recording. [Only available to the first 10 who reply. After that, it’s going back in the vault 🔐] ⚠️NOTE ADDED: After seeing the overwhelming response and hunger for knowledge in this community, I've decided to open up access to the exclusive coaching call recording for EVERYONE who drops a comment before Monday! 🎉 This is your chance to experience what really happens in the rooms where high-level client acquisition strategies are shared — in real time. So if you're serious about turning cold email into a revenue machine... 👍 Like the Post Drop that 🔥 now and I’ll slide you the goods. (Just remember… you didn’t hear it from me 😉)

Read this carefully. Because the way you see your clients… might be the very thing holding you back from your next level. Let me ask you something: Have you ever: - Over-delivered for a client… and they still didn’t get it? - Discounted your offer… and it STILL felt like pulling teeth? - Given away your best strategies… just to watch them do nothing with it? If you nodded to any of that… I already know something about you: You’re playing below your level. Let me break this down with 100% transparency. After I built the Reputation Engine and got insane results for that one client… I had two options: 1️⃣ Package it up and sell it to “everyone” (Spoiler: everyone means endless explaining, chasing invoices, and justifying your price) 2️⃣ Sell it only to businesses doing $100K/month or more High-level operators. People who get it. People who don’t flinch at $800/month because they know they’re losing way more by doing nothing. I chose Option 2. And here’s what happened: 🚀 My close rate tripled ⏳ My sales cycle shrank 🤝 My clients started treating me like a strategic partner, not a “vendor” And maybe the most important part? 💡 I started respecting my OWN work again. Because here’s the truth nobody tells you: “Broke” isn’t about money. It’s about mentality. And broke mentalities are the most expensive clients you’ll ever take on. They drain your energy. They second-guess your expertise. They ghost you when they’re overwhelmed—even if you’re the solution. So I stopped selling to them. Now, I serve decision-makers. People who value speed over savings. Clients who think in terms of leverage, not labor. Because the effort it takes to pitch someone who can’t afford you…is the SAME effort it takes to close someone who can. But the payoff? Worlds apart. 🧠 That’s a principle I learned from studying wealth psychology—and people like Myron Golden. “It’s easier to make a lot of money fast than a little money slowly.” Read that again. Then ask yourself: Why am I still trying to convince people who need convincing?