14d (edited) • General discussion 📣
🎄 A Quiet Christmas Drop
Since things slow down this week, I figured I’d share something practical - no pitch, no pressure.
This is the exact campaign structure I use across almost every outbound setup, including the ones scaling toward 10,000 emails/day.
Nothing fancy. Just what consistently works.
Follow-ups (this is where most people mess up)
Based on real data, most conversions happen after 3-5 touchpoints over 2-3 weeks.
Not:
• 2 emails in 12 days
• 10 emails in 5 days
The sequence that keeps showing up across industries looks like this:
Email 1:
Text only. No links. No tracking.
Emails 2-5:
Short follow-ups. One link max.
Timing:
Business hours in the prospect’s timezone.
That’s it.
This simple structure runs behind almost every campaign I launch.
Reply management (equally important)
I stick to three rules here:
• Don’t forward replies to another inbox - it hurts deliverability
• Use saved snippets to reply fast (speed matters more than perfection)
• Tag interested leads immediately (tools like Instantly handle this well)
And one thing I learned the hard way:
set all of this up early.
Trying to organize replies after volume ramps up gets messy fast.
Christmas week is a good time to clean this up - before January traffic hits.
Comment “Insiders” if you want to go deeper on similar actionable strategies while things are quiet.
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🎄 A Quiet Christmas Drop
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