4d • General discussion 📣
How to Launch a Cold Email Campaign (Without Overcomplicating It)
Campaigns fail because people jump straight into sending emails.
Don’t do that.
Follow this simple order 👇
1️⃣ Setup
If this is wrong, nothing else matters.
✔ Clean domains
✔ Proper DNS (SPF, DKIM, DMARC)
✔ Inbox warm-up always running (warm up for at least 2 weeks before starting outreach)
✔ Low daily sends per inbox
2️⃣ Targeting
Who You Email Matters More Than What You Say.
Great copy won’t fix bad targeting.
✔ Clear ICP (industry, size, role)
✔ One pain point per campaign
✔ Verified, clean leads only
3️⃣ Messaging
Simple > Clever
Short emails win.
✔ 2-3 sentences max
✔ One clear problem
✔ One clear CTA
No pitch decks. No paragraphs.
Just start a conversation.
Golden Rule:
If setup is weak → emails land in spam
If targeting is weak → no replies
If messaging is weak → no meetings
Fix in this order. Always.
Question:
Which part do you struggle with most right now - Setup, Targeting, or Messaging?
Drop 1 / 2 / 3 in the comments 👇
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How to Launch a Cold Email Campaign (Without Overcomplicating It)
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