If you want to know how you can do the same stick around to the end of this post, give it a LIKE 👍and I'll show you exactly how you can copy what I did for yourself. The hardest part of starting an online business isn't finding clients. It's having something to sell them that they're actually looking for. Jay calls this the Foot-in-the-Door Offer. You know the feeling. You want to help businesses, you want to make money, but you don't have case studies yet. You're basically asking people to trust you based on... what exactly? And even worse, you're guessing at what they need instead of letting them tell you. ━━━━━━━━━━━━━━━━━━━━ 🎄 Here's What Happened I sent a super simple white label SaaS video to a business owner who was referred to me by a former business associate. Nothing fancy. Just walked through a few different services I could help with. They wrote back asking about a service mentioned in the video that I had NO IDEA they were looking for. That one video turned into $10,000 in revenue generated. Not because the video was perfect. It was because it gave them a solution to a specific pain they were feeling at the time. This same Foot-in-the-Door strategy generated over $500K in revenue in the first year, and connected me with higher profile clients. If you've gone through Jay's Intro or Copywriting modules, you've heard him break down why foot-in-the-door offers work. This is that principle in action, you stop feeling like you're asking for a favor and start offering value. ━━━━━━━━━━━━━━━━━━━━ 🎁 Your Christmas Gift From Me (And a Fellow Insider) If you're looking for a foot-in-the-door offer that actually works, with zero fulfillment, I want to help you kick off 2026 with a bang. Here's what we're doing: We'll give you a white-label video, messaging, + offer fulfillment that you can use. All you need to do is some outreach to prove to yourself that sending targeted messaging that solves a prospect's pain actually works...

Most agencies get destroyed on cold email because they pitch like this: "Hey [Name], we help businesses… Interested?" Response rate: 💩 We flipped it. Instead of pitching PR services, we reach out as journalists who want to cover their story. The approach: "Hey [Name], working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins to chat?" Results: - 1.26% reply rate (vs 0.6% industry standard) - 67.6% positive replies - $141K pipeline from one campaign Why it works: People WANT to talk to journalists. It's free PR for them. Nobody wants another sales pitch. Once they're on the call and trust is built, we naturally transition to paid services. And yes, we actually DO write about them. Not bait-and-switch, just leading with value first. Where we're at now: - 890 mailboxes - 700K emails/month - Inc 5000 recognition Want the full training on how we did this? Comment "RANK" below and I'll send it over.

Big win over the last month Ive booked 74 sales calls for my team!

Ever wonder how the hell someone turns ONE cold email into a $100M company? I'll show you. Meet Jason Cohen. He built WP Engine from zero to $100M with 500+ employees. But here's the crazy part... It started with possibly the simplest cold email I've ever seen: ----------------------------------------------- Hey, I'm the founder of a new WordPress hosting company. It's designed for folks like you so I'd love to talk about any pain you've got with WordPress and get some feedback. Now, I know your time is valuable. You're a consultant. I don't want you to feel like I'm trying to grab time from you. I'm very happy to pay whatever you think is fair for an hour of your time. Even if it's more than your normal hourly rate because I appreciate it's a weird one-off thing. -Jason ----------------------------------------------- 💯 Look carefully: This email got a 100% response rate. Not 20%. Not 50%. Everyone responded. Why? Because Jason did something most founders never do: - 🤓He didn't try to sound smart (notice the casual “Hey”) - 1️⃣He targeted ONE specific audience (WordPress consultants) - 💰He offered money upfront (instead of that BS "pick your brain" nonsense) - 🙅‍♂️Zero pitching—just asked about their pain points - ⏲️Showed respect for their time (crucial for consultants) But here's what most people miss: The magic wasn't in the template. It was in knowing exactly WHO he was talking to. 🔑 Key Insight: WordPress consultants were getting pitched hosting solutions daily. But nobody was offering to PAY THEM for feedback. That's the difference between “copying” a template and understanding why it works. 💡

How do you guys manage "Out of office" responses? Do you send again? And when?