Dec '24 • General discussion 📣
💰How One Cold Email Built a $100M Company: The Jason Cohen Blueprint for Success"
Ever wonder how the hell someone turns ONE cold email into a $100M company?
I'll show you.
Meet Jason Cohen. He built WP Engine from zero to $100M with 500+ employees.
But here's the crazy part...
It started with possibly the simplest cold email I've ever seen:
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Hey,
I'm the founder of a new WordPress hosting company.
It's designed for folks like you so I'd love to talk about any pain you've got with WordPress and get some feedback.
Now, I know your time is valuable. You're a consultant. I don't want you to feel like I'm trying to grab time from you.
I'm very happy to pay whatever you think is fair for an hour of your time. Even if it's more than your normal hourly rate because I appreciate it's a weird one-off thing.
-Jason
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💯 Look carefully: This email got a 100% response rate. Not 20%. Not 50%.
Everyone responded.
Why?
Because Jason did something most founders never do:
- 🤓He didn't try to sound smart (notice the casual “Hey”)
- 1️⃣He targeted ONE specific audience (WordPress consultants)
- 💰He offered money upfront (instead of that BS "pick your brain" nonsense)
- 🙅♂️Zero pitching—just asked about their pain points
- ⏲️Showed respect for their time (crucial for consultants)
But here's what most people miss:
The magic wasn't in the template.
It was in knowing exactly WHO he was talking to.
🔑 Key Insight: WordPress consultants were getting pitched hosting solutions daily.
But nobody was offering to PAY THEM for feedback.
That's the difference between “copying” a template and understanding why it works. 💡
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💰How One Cold Email Built a $100M Company: The Jason Cohen Blueprint for Success"
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