If you’re showing up on LinkedIn but not sure whether it’s actually leading anywhere, this is a simple 20-minute check-in you can use. I’m sharing a visual below that walks through a quick LinkedIn check-in process to help you measure progress more strategically. The 3 steps are: 1. Capture your baselineScreenshot your LinkedIn analytics: profile views, search appearances, and post impressions. You cannot measure movement if you do not know where you started. 2. Check your signalsLook beyond the headline numbers. Comment replies, profile views after posting, and connection requests are often stronger momentum signals than likes alone. 3. Ask yourself two questionsWhat felt easy this week?What did I avoid?Because visibility is not just about output. It is also about what you can sustain. Here’s what to notice Numbers need context 50 profile views means very little on its own. 50 when you started at 10 tells a very different story. Patterns matter more than perfection The goal is not a random viral moment. It is noticing what works when repeated. Conversations matter more than vanity metrics A post that starts 3 useful conversations can be more valuable than one with higher impressions and no movement. If you want to go deeper, there are two ways to do that inside The LinkedIn Strategy Lab: - The 28-Day LinkedIn Visibility Challenge (Register Here...) - The Premium Membership You can join The LinkedIn Strategy Lab here to take the free challenge and explore the premium option: I’d love to know...are you at the stage of getting started, building consistency, or seeing real results on LinkedIn? Chelena 🖤

If you use LinkedIn to attract clients, there is a new visibility question worth paying attention to: When someone asks ChatGPT or Perplexity who to follow, hire, or learn from in your niche, does your LinkedIn presence give you a chance of being recommended? I’m speaking on this inside the free AI That Sells Summit, and my session is all about how to position your LinkedIn presence so AI tools can actually find, understand, and surface your expertise. I’m sharing a screenshot below because this is no longer theoretical. One of my LinkedIn newsletter articles is already being picked up by AI, and I think most entrepreneurs are underestimating how important this shift is becoming. In my workshop, I’ll be covering: - Why LinkedIn is becoming a key source for AI recommendations - How to check whether AI is surfacing you or your competitors - What signals AI tools look for when choosing which experts to cite - What to change on your LinkedIn profile and content so you are easier to recommend - How to structure your content for AI discovery without starting from scratch If you are creating content, building offers, and growing a business around your expertise, this matters. Because your next client may not discover you through traditional search. They may discover you through AI. My session is on Thursday 23 April at 7pm BST. The wider AI That Sells Summit runs 20–24 April 2026 inside the Empowered AI Collective™, a free community for creators using AI strategically to build digital products, streamline workflows, and generate revenue. You can register free for the AI That Sells Summit here I’d love to know if you have tested whether ChatGPT or Perplexity can currently find and recommend you in your niche?

If you publish a LinkedIn newsletter and mostly check views before moving on, you may be missing the more useful part of the data. I’ve been looking at LinkedIn’s updated newsletter analytics, and I think this matters more than many business owners realise. Because if you’re an expert-led business owner, your LinkedIn newsletter is not just a content task. It can help you understand: - What is holding attention - What content is building trust - What topics are worth repeating - Where people are showing stronger interest And so the real question is not just “how many views did this get?” It is “what are these numbers telling me, and what should I do next?” I’ve shared a short clip below from a longer YouTube walkthrough where I break down the updated dashboard and talk through what I’d actually pay attention to from a business perspective. If that sounds useful, if you want to watch the full LinkedIn newsletter analytics let me know and I'll share the link... I’d love to know if you are using your LinkedIn newsletter analytics strategically yet, or mostly just checking views? Chelena 🖤

If your LinkedIn content is not getting seen, the issue may not be effort or even quality. It may be that LinkedIn cannot clearly tell what you want to be known for. That is where topic authority comes in. LinkedIn is increasingly rewarding people who post consistently within a clear area of expertise. And as AI search tools like ChatGPT and Perplexity surface more LinkedIn content, topic authority matters beyond the platform too. That is what I’ll be unpacking in a free live session this week. In this session, I’ll cover: - What topic authority actually is - Why random posting works against you - What it looks like on a LinkedIn profile - What you need in place to be more visible, credible, and findable This session is for business owners who want to use LinkedIn more strategically in 2026 and stop blending into the noise. Wednesday 15 April 6pm BSTFree live session You can register here for the free I’d love to know if you think your LinkedIn profile makes your area of expertise obvious enough right now? Chelena 🖤

Did you know a simple $15 book can open the door to high-ticket clients? I’ve seen it happen again and again… and it’s one of the most overlooked ways to turn your knowledge into real income. The truth is, the longer you wait to publish your book, the longer you’re leaving money (and opportunities) on the table. I’ve personally generated six figures from self-publishing on Amazon...part-time—and it didn’t happen by guessing. It came from having a clear strategy before writing the book. Inside this masterclass, I’m breaking down: ✨ How I validate book ideas before writing ✨ The exact research process I use to find demand ✨ How to position your book for maximum visibility on Amazon If you’ve been thinking about writing a book (or want your next one to actually sell), you don’t want to miss this. 👉 Join us inside KDP Publishing to connect with other authors and get started. 📅 April 20th⏰ 6:30 PM Central ➡️ CHECK THE CALENDAR