I received an email from Dean Jackson today that stopped me in my tracks. It's a great example of pre-selling three different levels of a service (DIY, Bootcamp and DFY) without directly offering them, and is a format we could use to get people to raise their hands for an auction or virtually any Ronin deal we wanted to do. Here's the email in full: ________________ SUBJECT: Six pack abs as a service BODY: For over 30 years now, one of the things I do is help real estate agents grow amazing businesses. In that 30 years, the big wins for the real estate agents have not changed. There are 5 big ways I can help them win: 1. Getting listings 2. Turning listings into multiple transactions 3. Getting referrals 4. Finding buyers 5. Converting leads I know how to do all of those things — and we have exact step-by-step playbooks with all the tools they need to get those outcomes. For years we’ve offered the equivalent of a specialty gym membership with access to all the tools for a monthly fee. We have people who have been members for over 25 years and are still with us. I noticed, though, how few people actually come in and do the work. Even though they’re paying for the membership. The ones who do get amazing results…but most people don’t really put in the effort to reach their full potential. I decided I would offer implementation bootcamps, so we could provide structure, guidance, and accountability. The bootcamp model worked, but there were still some people who signed up and didn’t execute. Then I thought about what I would do if I came into their business to take over and get the results for them. I realized that most of the things needed to get done could be done remotely. There was only about 10% of the work that required their involvement. Most of the time that could be done WITH them in a weekly Zoom, or a phone session….no homework needed. Everything else could be done by our team. Now - Instead of explaining how to do something, we could simply say:

Had an email exchange with a fitness/weight loss coach who was receptive to the idea of auctions at first (I started by sending him the 7-minute auction explainer video, which got him interested enough to send me details about his list/offer and book a call). But overnight he pulled a total 180, canceled the call and sent me the attached screenshot below. Bummer. My understanding is that auctions are something you can run regularly (I was thinking once a month, not sure how frequently you all might be running them). I'm also not sure what he means by diluting his brand - tried following up and asking exactly what he meant by that but no response so far. For context: He has 11k LinkedIn followers and an active email list of 10k with 50% open rates. Offer is $500 up front + $100/wk ongoing, typicall length seems to be 6 months. Would love some insights as to what the real issues are here and how you might respond to this. Thanks!

So after all advice being given, I remember something pretty sure has been told: use a symptom in your email they can see. Examples: 1. People who bought your course but never took your consultation (blind, no see) 2. People who went on a consultation with you but never bought (visible, something they see). True, isn't it?

I'm going through the self-paced CDOD training and after sending a core rehabilitation specialist the five original email follow ups I hit her with the One-Sentence offer and got a response! She laid out objections in the reply (which I know is a good thing). I want to make sure I'm "listening" to her so the customized Loom will handle the objections. First, here's the email I sent and then her reply: ********************************************* Subject: Offer for COMPANY NAME Hi Kelly, I’ve got a super fun way to upgrade your free COMPANY NAME members to paid members. Here's the offer: For every $10,000 I send in sales shoot over $2500 to me AFTER the money is in your bank account. I’m only looking for abundant-minded partners. I’ve put more deets and examples in a Loom vid, would it make any sense to send it? A quick "yes" or "no" is cool. - Chad Boswell P.S. I've been through your PROGRAM NAME and healed my diastasis recti back in 2024. You may have me as Daniel Boswell in your system. Her response: Hi there, I receive about 5 of these emails daily and I mostly ignore them. Since you've completed my program, you likely understand my approach better than a stranger. I am very careful about how I market. I never want to exploit people's desperation and I want to keep the messaging professional. I am willing to hear more from you. I would love to reach more people. Let me know the next step. ********************************************* So here's what I'm "hearing"... She gets hit up for marketing services daily and has ignored them. She responded to my email because I've gone through her program and gotten results. So there is some level of trust that I understand her approach to helping people. Her identity is wrapped around being professional at all times and she doesn't want to get a reputation for exploiting people's desperation just for more sales. She's open to hearing more but hesitant. She knows she's not reaching enough people and if she doesn't feel like its a scam, its giving her some hope that she can grow her membership ethically and honestly.

Got my first auction coming up with a crypto offer.. the guy did 200k on his last promo (not that long ago) and was open to the idea of an auction.. Setting up the pre-pre auction post now and we'll be sending it this week! fingers crossed!