I received an email from Dean Jackson today that stopped me in my tracks. It's a great example of pre-selling three different levels of a service (DIY, Bootcamp and DFY) without directly offering them, and is a format we could use to get people to raise their hands for an auction or virtually any Ronin deal we wanted to do. Here's the email in full: ________________ SUBJECT: Six pack abs as a service BODY: For over 30 years now, one of the things I do is help real estate agents grow amazing businesses. In that 30 years, the big wins for the real estate agents have not changed. There are 5 big ways I can help them win: 1. Getting listings 2. Turning listings into multiple transactions 3. Getting referrals 4. Finding buyers 5. Converting leads I know how to do all of those things — and we have exact step-by-step playbooks with all the tools they need to get those outcomes. For years we’ve offered the equivalent of a specialty gym membership with access to all the tools for a monthly fee. We have people who have been members for over 25 years and are still with us. I noticed, though, how few people actually come in and do the work. Even though they’re paying for the membership. The ones who do get amazing results…but most people don’t really put in the effort to reach their full potential. I decided I would offer implementation bootcamps, so we could provide structure, guidance, and accountability. The bootcamp model worked, but there were still some people who signed up and didn’t execute. Then I thought about what I would do if I came into their business to take over and get the results for them. I realized that most of the things needed to get done could be done remotely. There was only about 10% of the work that required their involvement. Most of the time that could be done WITH them in a weekly Zoom, or a phone session….no homework needed. Everything else could be done by our team. Now - Instead of explaining how to do something, we could simply say:

Hi CDOD peeps, After a subscriber who is the co-founder of https://sensyqo.co.uk asked me for more info, I sent her a brief description along with Travis's 'bumbly' video and after not hearing back for a day sent her the 'dumb idea' follow up. She immediately replied with, "Hi Rocky, Thanks for the idea. I always thought that it works for B2C the best as B2B purchasing decisions are made differently and very rarely driven by scarcity. There are quite a few people and factors involved, so, no one allowed to act spontaneously. Would be good to have an alternative view. Thanks and regards, Diana" She deals with corporate clients who have boards, directors and compliance officers and all that shit who she needs to get on board, but this could be a good opening into the industry. Since we know it works super well for B2B, how do you think I should I follow up? Thanks in advance.

Hey Ronin's! The video replay for Travis's Q and A Day! call has been posted in the Classroom section > REPLAYS & Sharpen Your Sword Course here: https://www.skool.com/ronin/classroom/9ec84027?md=801353fcd5fb4141a3a6615738c6e78e Enjoy!🙂

Been taking in many lessons here. Had an idea and took action. Reached out to old client of mine. We have pretty solid relationship. Asked if they would be open to me using their book or portions of it to build my list. Turns out they are thrilled with the idea! I'll get my own copy of the entire book, with my affiliate links to their online program. I'll offer it in my Giving FUNnel and build a list. Now I can offer my list the authors future programs, others programs or products for year to come! Thank @Travis Sago !

I have someone who is on board to test auctions with his Wholesaling Community of 160 members. What is the next step? A test for the auction could be: - one month in his "Premium" 100$ membership - one month in his "VIP" 1000$ membership. - some parts of the benefits of these groups. - simply a 1-on-1 private coaching call Any advice?