Got this email today and it struck me how much 'Mojo' it included even though as far as I can tell, he's not a Ronan. Something we can test? _____________ SUBJECT: Off Market Traffic (read this one) Howdy, I am running a small experiment. I have a friend who has been driving converting traffic to any niche, any offer, starting at $50. He has been doing this since 2004. Carried him through 2008, through COVID, through every algorithm update that wiped out everyone building on borrowed platforms. His method is simple. He ignores the people who sell traffic for a living. He goes straight to micro-influencers — small audiences, warm, loyal, completely unmonetized. Almost zero competition. High buying intent. Pennies compared to Meta. I want to bundle his exact system as a free bonus inside Brand Engine. Before I do, I want to know if this is even something you even want. One condition though. Cheap traffic on a broken brand is just faster cash burning. The bonus only makes sense after you have fixed your positioning. Brand Engine handles that part. Fix what you are saying first, then find somewhere cheap to say it. Brand Engine plus my friend's complete traffic playbook, starting at $50 or less. Would you want this? 1. No. Meta and I have a great relationship. 2. Maybe. Tell me more about the traffic system. 3. Yes. I need both. A brand that converts and traffic I can afford. 4. Completely in. Hold me a spot. Reply with your number. Genuinely curious. Your brand philosopher, Shashank SN

Has anyone ever seen this? I only chatted with 5 people in the past week and 4 of them reached out to me and 1 I was already in mid convo with? @Evan DeVries I wanted to send you a message about SmartLead.ai but I'll just email you! Silly Skool!

I've been in a lot of communities. When I say a lot, I mean a lottttt. Even in my first month here, this very well could be my favorite community ever. And it's not because of the classroom or the courses (though those are great). It's the people. I've already jumped on calls, started mapping out potential deals, and built more real relationships in my first month here than in all the other communities I've been a part of combined. The caliber of people in this group is different. Everyone I've connected with behind the scenes has been sharp, generous, and actually doing things worth talking about. If you're not building relationships in here, what are you waiting on?!

I don't know about you, but seems like this is the best time alive to own communities and media. Been seeing a ton of media being scooped up lately. OpenAI just bought an industry podcast for a couple hundred million dollars. and now Hubspot just bought a youtube channel. see pic And that's the "enterprise value" cherry on top. Not mentioning the passive income that can be generated all along the way to a potential big sale. :)

@Travis Sago this is our pre-auction post for the guys that get lots of leads with just one piece of content and ads. We looked at their current offer page - I'll DM it to you- and figured that the auction can't just be a faster version of what they're already selling. They've already got "Content built in 24 hours, ads launched, calls within 48 hours" on their website. So we went a different direction. Instead of leading with the mechanism or the leads, we're pulling on identity and reputation. The idea is "disappear from social media and still have clients banging down your door." Become the person in your industry nobody can figure out. Quietly booked solid while everyone else is grinding out content. Are we on the right track making it feel like a completely different thing from their current offer? Or are we overthinking it and should the auction just try to sexy up their already sexy thing they sell? Here's the post: https://docs.google.com/document/d/1L5rBitPqUlSJgI2WKFowER9lnyHw4zBNSw4xhTv7QwY/edit?usp=sharing