'If you woke up tomorrow in a 3rd world jail cell and you could only call one person you know to get you out…who are you calling? Don’t overthink it. Just notice the feeling you have about that person. That spark? That “they’ll figure it out somehow” energy? That’s High Agency. George Mack wrote the best breakdown I've read in ages: https://www.highagency.com/ This probably takes 30-60 mins to read but it's one of those reads that permanently upgrades your brain.

We’re running a Pop-Up Auction for a partner, and they want the whole thing to be completely hands-off. I'm going to create the Skool group where the auction will take place. Since I’ll technically be the creator, the group will show as “By My Name,” but the audience doesn’t know me at all. My initial plan was: In the emails driving people to the Skool group, I’d just say something like: “My assistant David set up a new Skool group where the auction will take place. Is there another way to handle this? Has anyone dealt with a similar situation? Any advice is appreciated! @Travis Sago

As in...SHIT. THE. BED! Ok, it didn't have the outcome I wanted, but I got great data from it. Here's how I set it up... I reached out to a handful of cool offer owners. "Are you doing a black friday promo this year?" "Hmmm...not sure. I probably should, right? Whatcha have in mind?" That was pretty much the same response from each message. Super simple. Got 5 on board out of like 7 I reached out to. I setup a Skool group. Ran a Last Comment Wins contest to fill the group. Most of the new members came from two of the partners. 1300+ comments in a little over 24 hours...300 in the last 5 minutes. Originally I was going to pull people in for an auction with a bundle of offers from the partners I reached out to. Figured I'd make it more fun to fill the group. Decided to do the auction with just one of the offers in the bundle. Wrote up some copy to pre-sell the auction. It didn't get a lot of response in my group, but did well when the partner posted it. I did a shit ton of masculine mojo and messaged everyone who commented to get them into the group. Out of like 50 people who commented on the partner's post, I got 25 into the skool group for the auction (AFTER the last comment contest...got 53 in for that one). Post went out on Tuesday. Auction started Thursday and ran for 24-hours. High bid: $750 (includes 1-1 call with partner) Not a lot of bidders to follow up with...around 12. Sent three follow up options. Only one took the lowest option. $1397 total collected. Partner sold his self-paced offer in the past for $997 (NO 1-1 calls). I'll likely just send him the entire amount. Here's the data collected... 𝐍𝐄𝐕𝐄𝐑 𝐫𝐮𝐧 𝐚 𝟐𝟒-𝐡𝐨𝐮𝐫 𝐚𝐮𝐜𝐭𝐢𝐨𝐧 𝐨𝐧 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲! The auction ended on Friday at noon. I had a call at 1:00. Started the follow up around 2:00pm. In their minds...people are already "out the door" for the weekend. And here's where I totally STB...I completely forgot I'd be offline all day Saturday and part of Sunday and wouldn't be able to follow up.

Happy Birthday, Travis... Thankyou for being YOU! We are all so incredibly blessed to have you in our lives. Thankyou for your genuine generousity. ...For your hilarious humour. ...For the brain-gasms and head fuckery insights that change our lives for the better. ...For your leadership and mentorship. ...For making partnering, revenue, leveraging time, energy and money fun. And thankyou for having the most awesome of Go-Giving hearts. Massive hugs to you and Jeannie. Mandy xo

I’ve got an AI UGC video course we’ve been pushing inside my eCom community as an affiliate. It sells for $149. We’ve made a couple of sales. Nothing crazy, but the interest is there. So I’m thinking of auctioning it. And that’s where I’m stuck. Why would someone pay more than $149? What would you stack into the Hero Package to make that feel like a steal at $300… $500… maybe even $1K? Should I get the course creator’s blessing first? Or is it better to sell, prove the model, then partner later? Curious where the edges are. If you’ve sold someone else’s offer this way (or thought about it), I’d love to know what you’d include, how you’d frame it, and what you’d do differently now.