Six Pack Abs As A Service · Royalty Ronin

Six Pack Abs As A Service

I received an email from Dean Jackson today that stopped me in my tracks.

It's a great example of pre-selling three different levels of a service (DIY, Bootcamp and DFY) without directly offering them, and is a format we could use to get people to raise their hands for an auction or virtually any Ronin deal we wanted to do.

Here's the email in full:

________________

SUBJECT: Six pack abs as a service

BODY: For over 30 years now, one of the things I do is help real estate agents grow amazing businesses.

In that 30 years, the big wins for the real estate agents have not changed. There are 5 big ways I can help them win:

1. Getting listings

2. Turning listings into multiple transactions

3. Getting referrals

4. Finding buyers

5. Converting leads

I know how to do all of those things — and we have exact step-by-step playbooks with all the tools they need to get those outcomes.

For years we’ve offered the equivalent of a specialty gym membership with access to all the tools for a monthly fee.

We have people who have been members for over 25 years and are still with us.

I noticed, though, how few people actually come in and do the work.

Even though they’re paying for the membership.

The ones who do get amazing results…but most people don’t really put in the effort to reach their full potential.

I decided I would offer implementation bootcamps, so we could provide structure, guidance, and accountability.

The bootcamp model worked, but there were still some people who signed up and didn’t execute.

Then I thought about what I would do if I came into their business to take over and get the results for them.

I realized that most of the things needed to get done could be done remotely.

There was only about 10% of the work that required their involvement.

Most of the time that could be done WITH them in a weekly Zoom, or a phone session….no homework needed.

Everything else could be done by our team.

Now - Instead of explaining how to do something, we could simply say:

“It’s like working with a personal trainer - Except we do the sit-ups and YOU get the six-pack.”

This was an immediate HIT.

Everybody wants the six-pack…

but nobody wants to do the sit-ups.

Zero friction in acceptance. They couldn’t say yes fast enough.

If you can deliver the abs…the future is bright.

Dean

PS: I'm doing a small group mastermind this month in Orlando... we're going to spend 3 days going deep in applying the 8 Profit Activators to your business.

Would you like to join us?

Just reply to this email and put "ORLANDO" in the subject line, and I'll get you all the details :)

__________________

This pre-sells his 3 tiers of help, while getting people to raise their hands for his Orlando small group mastermind.

We could use this for auctions in particular because we can deliver the "abs" in a few days

I thought it was a killer example from a OG master of email.

2 comments