Client is a fitness/weight loss coach who helps busy dads and professional men get into great shape even if they've got limited time and demanding careers. This email would be going out to his email list of 10k subscribers to see if there's interest in auctioning off his most premium package. Here's what the client said about that: "If it helps make the auction offer more irresistible, I'd be willing to offer ONE of my $12k equivalent packages: 6 month pay for results gaurantee of losing 20-50 lbs or reaching 10-15% body fat, 6 months of 1:1 private coaching with me as the founder, plus an elite dedicated nutrition, exercise, and performance coach. Includes weekly private feedback and insights from me, monthly 15-30 min private performance session with me as needed, initial and quarterly at home men's hormone and longevity blood work test and analysis." So I wrote up the following and wanted to get your feedback before shooting it over to him. My thinking was to use a client result as a lead-in to hit on the benefits + a bit of identity, but not sure if it's too long, not simple/clear enough or if I should switch up the approach. Would love to know your thoughts! ======================================== Subject: Crazy idea? (need your input) Body: Hey, One of our tribe members, Brom, has seen some massive changes in his life. He's lost 30 pounds (and is now the lightest he's been in over a decade)... Saved a ton of money cancelling the heart surgery he had planned (because all of his issues are now gone)... And he's sustained these results for over 12 months. But I think even better than all that... Is how he’s become an incredible role model for his kids and family. In fact, he's even noticed his son start to exercise more and make active changes that will improve his life long-term. Isn't that incredible? And it's all because Brom made a decision: “I’ve chosen to be a fit, healthy dad.” So this got me thinking... What if I opened up ONE spot…

Had an email exchange with a fitness/weight loss coach who was receptive to the idea of auctions at first (I started by sending him the 7-minute auction explainer video, which got him interested enough to send me details about his list/offer and book a call). But overnight he pulled a total 180, canceled the call and sent me the attached screenshot below. Bummer. My understanding is that auctions are something you can run regularly (I was thinking once a month, not sure how frequently you all might be running them). I'm also not sure what he means by diluting his brand - tried following up and asking exactly what he meant by that but no response so far. For context: He has 11k LinkedIn followers and an active email list of 10k with 50% open rates. Offer is $500 up front + $100/wk ongoing, typicall length seems to be 6 months. Would love some insights as to what the real issues are here and how you might respond to this. Thanks!

I'm so darn happy you're here! FIRST, please leave a comment and say "HI!" 😎 So that you can see your 1st royalty income ASAP... I've laid out an 8-Day New Ronin Action Plan Please don’t wrap your lips around the brass of the fire hose. It’s there when ya need it. Post in the group if ya need help. We are excited you're here and want to get to know ya! Rooting For Ya, Travis PS Skool has iPhone and Android apps, which may make jumping in convos in the Ronin Dough-Jo more convenient. The iPhone app works purty good for me. Domo Arigato! PPS Do the action plan for New Ronin First, but here are some posts that will help you quickly... ENDS ANALYSIS PARALYSIS What to learn to Make All the Money You Can Ever Spend Cold Outreach Mojo Bonus Mojo FILL YOUR DANCE CARD: Opening convos with Mission Driven Partners