🤑 Conversion Challenge : Day 1 · The Mompreneur Club 🌸

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🤑 Conversion Challenge : Day 1

Today's Lesson

Most coaches post testimonials wrong. They lead with the result ("She made $5K in her first month!") and assume the reader will be impressed.

The reader isn't impressed. She's comparing herself to your client and feeling worse, because she's not making $5K yet.

The Reverse Testimonial flips this. You lead with the BEFORE. The struggle. The specific moments of doubt. The reader sees herself in the before, not the after, and thinks "that's exactly where I am right now."

That recognition is what drives DMs.

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Three rules:

Get specific about the before. "Posting daily for six months with three ghosted discovery calls" beats "she was struggling."
Anonymize but keep it real.
End with an invitation to DM, not a sales pitch.

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Today's Activity

Write and post your Reverse Testimonial on Facebook and Instagram using this template:

One of my clients came to me [timeframe] ago.

She was [specific before-state detail]. She had tried [thing that didn't work]. She told me [quote or feeling she expressed].

[One sentence on what shifted in your work together.]

Today she [specific result].

If you read her before and thought "that's me right now," you're not stuck. You're just at the starting point she was at.

DM me the word [WORD] if you want to talk about what's actually keeping you stuck. 💛

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Drop Your Reflection Below

Repost your Day 1 in the comments and answer: