Who am I · WELLNESS PRO ACADEMY

Mar 12 • SALES

Who am I

I attended a Future You session tonight which led to a fun SWOT exercise (sales language) and vision statement. Here is what my Perplexity Pal and I came up with:

**Alicia Heyburn**

*Family Land Strategist | Maine Land Legacy*

"I help landowners make a succession plan for their special places — lake houses, hunting camps — establishing an ownership structure that keeps the place in the family and exploring their conservation options."*

**Brochure copy:**

> *Maine Land Legacy offers families a structured path to understand the full value of their property, make clear decisions, and establish the framework to protect it for generations.*

> *I'm a process guide and fellow landowner — someone who has lived what you're facing and knows the terrain. I bring patient competence to this work: I hold space for the tensions families carry and guide them through to truth, reconciliation, and an ownership plan that lasts.*

> *The outcome is a legally ready ownership structure, a conservation strategy if that's your path, and a family that knows exactly what happens next.*

> *I'm an approachable alternative to a legal process that felt out of reach — here to help you preserve what matters most: the land that binds your family together.*

**Personal vision statement:**

> *I lead Maine Land Legacy as a process guide and fellow landowner — someone who has lived what my clients are facing and knows the terrain. I bring patient competence to this work: I hold space for the tensions families bring and guide them through to truth, reconciliation, and a plan that lasts. I work with purpose in the morning, I protect my afternoons, and I take August off. I walk tall in what I know — lived experience, deep expertise, and a genuine love of the land. I am building a small, nimble practice — respected as a capacity builder for land conservation in Maine, and a trusted gateway for families who never knew where to begin. I am the approachable alternative to a legal process that felt out of reach — helping families preserve what matters most: the land that binds them together.*

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