While I appreciate the intensity of Alex Hermosi's business growth energy, I prefer the feminine wisdom in the words of his wife Leila. Here is a recent quote from her newsletter "your [team's] intensity in the present is a direct reflection of your intensity toward the future." To read the full post, sign up here https://leilahormozi.com/

If you want to persuade, sell yourself before you sell your ideas. - Shane Parish

Come join the wildest crowd as we chug warm water or room-temperature seltzer and dish about the latest hot goss. Who lives for matcha desserts? Whose favorite song is "The Reason" by Hoobastank? Only those who come to TH know, because what happens in TH, stays in TH. You feeling the FOMO already? 😂 We'll also talk about what's weighing us down, where we need support in WPA, and why we do what we do. Come get to know the inner lives of your fellow WPA members. 6 pm ET tonight.

I attended a Future You session tonight which led to a fun SWOT exercise (sales language) and vision statement. Here is what my Perplexity Pal and I came up with: **Alicia Heyburn** *Family Land Strategist | Maine Land Legacy* "I help landowners make a succession plan for their special places — lake houses, hunting camps — establishing an ownership structure that keeps the place in the family and exploring their conservation options."* **Brochure copy:** > *Maine Land Legacy offers families a structured path to understand the full value of their property, make clear decisions, and establish the framework to protect it for generations.* > *I'm a process guide and fellow landowner — someone who has lived what you're facing and knows the terrain. I bring patient competence to this work: I hold space for the tensions families carry and guide them through to truth, reconciliation, and an ownership plan that lasts.* > *The outcome is a legally ready ownership structure, a conservation strategy if that's your path, and a family that knows exactly what happens next.* > *I'm an approachable alternative to a legal process that felt out of reach — here to help you preserve what matters most: the land that binds your family together.* **Personal vision statement:** > *I lead Maine Land Legacy as a process guide and fellow landowner — someone who has lived what my clients are facing and knows the terrain. I bring patient competence to this work: I hold space for the tensions families bring and guide them through to truth, reconciliation, and a plan that lasts. I work with purpose in the morning, I protect my afternoons, and I take August off. I walk tall in what I know — lived experience, deep expertise, and a genuine love of the land. I am building a small, nimble practice — respected as a capacity builder for land conservation in Maine, and a trusted gateway for families who never knew where to begin. I am the approachable alternative to a legal process that felt out of reach — helping families preserve what matters most: the land that binds them together.*

I enjoyed listening to this short Ted interview about mediation techniques. It reminded me of a recent WPA sales skills call with @Cate Stillman ” tell me more” the statement is way more powerful than a question. https://www.npr.org/2026/03/06/nx-s1-5642698/negotiation-strategies-that-can-help-in-your-everyday-life