The model: Free Detox = your Free Trial that bridges into the ARR Club

Aug 19 (edited) • Certifications (Detox, YHC)

You’re not selling a “mini offer.” You’re running a Free Trial that gives a tangible win, then upgrades into your continuity (the Club). People buy outcomes, not access—so lead with “Free Detox,” not “free month.” [$100M Money Models, Page 48] It’s a sample of your thing that reveals the bigger problem the annual Club solves—perfect lead magnet behavior. [$100M Leads, Page 226]

How it fits the Free Trial biz model

Stage I Attraction Offer: Free Trial (your “Free 10-Day Detox”). [$100M Money Models, Page 151]
Stage III Continuity: Annual Club (your only thing). You’re using the detox to make the Club the obvious next step.

Mechanics (simple, tight, converts)

Promote the result, not the container

“Free 10-Day Detox: Beat bloat, boost energy, sleep deep—in 10 days.” Benefits > features. [$100M Money Models, Page 48]

Trial rules to boost show-up (optional but powerful)

Trial-with-Penalty structure: “It’s free if you complete: attend kickoff, daily check-ins, and the Day-10 Debrief. Miss it = fee.” These criteria make them show up—and every touchpoint is an upsell opportunity. [$100M Money Models, Page 110]

Book the conversion event on Day 1 (BAMFAM)

At kickoff, schedule their Day-10 Debrief. Never let them float. BAMFAM = Book A Meeting From A Meeting. [$100M Playbook: Lead Nurture, Page 46]

The close: make the trial “free” by joining the Club

Talk track: “Do you want to know how to get this for free? Become a member today and this detox (and member-only bonuses) are included.” Anchor value with member-only perks; then show how joining makes the trial free. This converts like crazy. [$100M Money Models, Page 127] [$100M Money Models, Page 131]

Incentivize immediate action (no discounting the outcome)

Lock-in rate for life if they join within 72 hours; stack member-only bonuses. Discount + bonus mechanics drive starts without weakening perceived value. [$100M Money Models, Page 129]

What to measure

Opt-in → Kickoff show rate
Day-3 stick rate
Debrief calls booked at kickoff (target: 90%+)
Debrief show rate and Club close rate
30-day GP:CAC to keep growth uncapped

Bottom line

This is the Free Trial play: “Free Detox” is the trial, the ARR Club is the continuity. You’re not adding another product—you’re giving a compelling sample that naturally rolls into your only offer. Run the detox, anchor the bonuses, make the trial “free when you join,” and close fast. [$100M Money Models, Page 147]

Your next step: Name the detox, set the trial rules, script the “get it free when you join” close, and BAMFAM every participant into a Day-10 Debrief today. Launch within 7 days.

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