Sales Practice : Mastering Conversations + Closings

15h (edited) • Recordings

Meeting Recap : 10-8-2025 | Session with @Cate Stillman

This session dove deep into advanced sales strategies, focusing on how to go beyond surface conversations and uncover real client pain points. Through group practice and feedback, participants worked on sales openings, closes, and objection handling, learning how to build trust, guide prospects with confidence, and empower them to invest in themselves.

We explored the art of looping in sales conversations, the power of strong qualification processes, and why effective discovery can double close rates. The coach emphasized practical tools like universal objection loops, reason closes, and testimonial-driven strategies for both 1:1 and group coaching contexts.

Highlights

Diagnosing pain points before offering solutions = higher trust + higher close rates.

Practicing 3–4 universal objection loops (time, money, spouse) until natural.

Leveraging investment stories + testimonials to normalize self-investment.

Using conditional offers + structured loops to guide decision-making.

Balancing prestige, authority, and empathy in sales openings.

Applying Alex Hormozi’s nine-step discovery process for deeper client clarity.

Next Steps

Practice sales openings + loops with accountability partners until second nature.

Refine self-investment language and integrate client success stories into sales calls.

Analyze objection handling with reason closes—build conviction through repetition.

Use discovery sessions to go deeper into pain points and improve close rates.