Free Talk Workshop : Partnering with HUBS

Meeting Recap : 9-22-2025 | Session with

In this workshop, Cate unpacked one of the most powerful yet underutilized strategies for growing your audience and client base: partnering with HUBS.

What’s a HUB?A hub is an organization, community, or group that already has strong relationships with the people you want to reach. By partnering with hubs that share your values, you gain direct access to audiences that are already primed to benefit from your work.

Why Hubs Matter:Instead of chasing leads one by one, working with hubs multiplies your impact. You step into communities that already have trust and credibility built in—making your message land with more resonance.

Free Talks Strategy: Cate emphasized that a successful free talk isn’t just about sharing information. It’s about shifting audience beliefs in a way that creates real transformation and builds a natural bridge to your offer. Aligning your content with the hub’s core convictions ensures your talk feels authentic, relevant, and valuable to their community.

Examples from the group:

Massage therapy schools

Sobriety and recovery communities

Professional women’s circles in Flagstaff

These examples showed how creative, niche-specific partnerships can connect you with exactly the right people.

Evaluating Potential Hubs:When choosing hubs, look at:

Shared values – Do you believe in similar principles?
Audience fit – Are their people also your people?
Co-branding opportunities – Can your work amplify theirs, and vice versa?

Creative Collaboration in Action:The group explored regional connections, creative alliances, and cross-promotion opportunities that make hub partnerships mutually beneficial. The big takeaway: Hubs aren’t just connections—they’re multipliers.

When you leverage hubs effectively, you expand your reach, elevate your credibility, and open the door to consistent, aligned client growth.

Watch Full Session Here : VIMEO

2 comments