Detox Cert: Hormozi Update · WELLNESS PRO ACADEMY

Detox Cert: Hormozi Update

The play: Call-first “Enroll → Detox” with a Conditional Refund + Bonus Month (simple, high-close)

Yes—drive to sales conversations. Gate the Detox behind a Body Goals Strategy Call. Enroll into Club Thrive first. Do the Detox as onboarding. Use a conditional refund if they complete the Detox and still don’t feel it’s right. If they’re on track, give a bonus month. This is a Trial With Penalty + Continuity Bonus combo—proven to lift conversion without hurting cash flow [$100M Money Models, Page 115]; [$100M Money Models, Page 159]. Guarantees reduce perceived risk and can 2–4x conversion when done right [$100M Offers, Page 124]; [$100M Offers, Page 135].

Offer mechanics (keep it obvious)

Entry: “Body Goals Strategy Call” only. No public Detox checkout.
Acceptance: Enroll in Club Thrive (Tranche 1 pricing). Immediate start.
Risk reversal (conditional): Complete Detox compliance (attend 2 lives, post 3 check-ins, do Progress + Plan). If not satisfied, refund/cancel. If on track with goals, get a bonus month added to membership (continuity bonus) [$100M Money Models, Page 159]; [$100M Offers, Page 124].
Positioning line: “Make money’s worth with momentum, not maybe. Do the work for 21 days—keep going with a free month or get your money back.”

10-day booking sprint (consults only)

Use one Fast Cash consult campaign to pack the calendar. All calls occur inside 7 days to maximize urgency and show-up [$100M Playbook: Fast Cash, Page 17]; [$100M Playbook: Fast Cash, Page 21].
Messaging cadence:Primer → Announcement → 48h → 24h + first bonus → “Calendar open” → Sales updates → “2 left” → “Sold out” [$100M Playbook: Fast Cash, Page 13]; [$100M Playbook: Fast Cash, Page 14].
Volume rule: hit your 2/wk enroll goal by doing the reps—100 warm reach-outs/day across past buyers, list, DMs, and partners. It’s math; Rule of 100 works [$100M Leads, Page 155]; [$100M Leads, Page 156].

Call flow (close in one)

Goals and costs: desired outcome, pain of status quo.
Offer: Club Thrive enrollment now; Detox starts you fast, with a team and plan.
Risk reversal: conditional refund after Detox compliance or bonus month if on track [$100M Offers, Page 124].
Terms: PIF or plan; tranche seats are limited; bonuses are capacity/urgency-based, not discount-based [$100M Offers, Page 114].
Book Progress + Plan inside the Detox (BAMFAM) to lock momentum.

Ops and guardrails

Compliance rules in writing on the order form. Mid-Detox check-ins to keep them on pace (and prevent refunds) [$100M Money Models, Page 115].
If they wobble: offer make-up actions to maintain eligibility—use it to coach them through (trials with penalties work because people use the product) [$100M Money Models, Page 115].
Never discount the same package. Change terms (PIF vs plan) or features (bonuses), not price [$100M Money Models, Page 123].

Targets to track

Inputs: daily booked calls (Rule of 100), show rate, time-to-call.
Outputs: close rate on first call, refund requests post-Detox, bonus-month uptake, cash collected.

I was terrified once, too. Action beat fear. This funnel is simple, ethical, and converts—because you remove risk and front-load results.

Your next step

Run a 10-day Fast Cash booking sprint for Body Goals Strategy Calls; enroll into Club Thrive with the conditional refund + bonus month. Put Detox compliance rules on the order form and schedule Progress + Plan during week 2. [$100M Playbook: Fast Cash, Page 17] [$100M Playbook: Fast Cash, Page 21] [$100M Offers, Page 124] [$100M Offers, Page 135] [$100M Offers, Page 114] [$100M Money Models, Page 115] [$100M Money Models, Page 159] [$100M Money Models, Page 123] [$100M Leads, Page 155] [$100M Leads, Page 156]

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