Happy Sunday, family! I hope everyone is staying warm and getting some rest as we head into a new week. I wanted to give you all a quick update, I’ll be heading out of the country and will be back Friday, so I won’t be coaching tomorrow night. That said, we have a special guest joining the call who is going to bring a TON of value, so please be sure to tune in at 7 PM like usual. You definitely don’t want to miss this session. I will still be checking in while I’m away, it may be at some random times because of the 6-hour time difference, but I’ll pop in whenever I can. Also, please remember: Origin Story videos are still due by tomorrow. I’m still expecting everyone to complete the assignment. And yes, I will still be giving feedback, advice, and guidance on your Origin Story videos while I’m away. Just wanted to keep everyone in the loop about what’s temporarily happening. Let’s stay consistent, stay locked in, and keep building.

Family, tomorrow we’re diving into one of the MOST important parts of NIL and brand building, something every athlete needs but very few know how to create: Your 60-Second Origin Story. This is the story that gets you noticed, trusted, remembered, and chosen by coaches and brands… even if you have low followers, even if you’re at a smaller school, even if you’re just getting started. Here’s what we’ll cover on the call: • Why every athlete needs a powerful story Your story is your advantage, your separation, your identity, and your brand foundation. • The 4-part storytelling formula Simple, repeatable, and perfect for athletes who don’t know what to say or where to start. • How to turn adversity or uniqueness into brand power Injuries, setbacks, moving schools, being overlooked — all of it becomes part of your NIL leverage. • Live practice with volunteers We’ll build stories together so everyone sees exactly how it works. Every athlete will leave the call with a clear, simple, ready-to-use script they can plug into: - Their IG bio - Captions - Reels & TikToks - Interviews - Brand pitches - Recruiting messages This is going to be one of the most transformation-filled calls we’ve ever done. Come ready. Come focused. Come prepared to speak your story with confidence.

Hey fam, quick reminder that our next Winning Your Way NIL coaching call is TONIGHT at 7 PM EST 🙌🏽 We’re going live inside the community, so make sure you: - Mark your calendar - Bring your questions - Come ready to learn, take notes, and level up your NIL game I’m looking forward to seeing you there and pouring into you and your athlete tonight. Let’s get it. 💪🏽✨

I hope you’re all enjoying your day, spending time with people you love, eating good food, resting, and recharging. And today, I want to give you something special to show how grateful I am for every parent, athlete, and coach in this community. I just created our brand-new Level 1 Community Course and as a Thanksgiving gift, it’s now available for you inside the “Classroom” tab at the top of the page. This is perfect for parents and athletes who aren’t in our NIL-Ready Fast Track program yet (paying $950/year), but still want a structured way to grow. Inside Level 1, your athlete will learn how to: ✅ Build their brand from the ground up ✅ Understand what makes them unique and marketable ✅ Position themselves for NIL opportunities ✅ Start learning how to turn their brand into a long-term business ✅ Build posting consistency and confidence ✅ Complete guided assignments that actually move them forward This is the first of six community courses (Level 1–6) that you and your athlete can work through together. It’s a slower, foundational journey, but it’s powerful, and it works. 🎉 And here’s the good news… EVERYONE in this community is currently on Level 1. So if you’re new, overwhelmed, or starting from scratch, you are exactly where you need to be. Level 1 is designed for athletes who are: 1. Learning how to build a brand from scratch 2. Still figuring out consistent posting 3. Haven’t landed a paid deal yet 4. Unsure what content to create 5. Needing structure, clarity, and support If you feel like your athlete is NOT a Level 1 athlete, meaning they already have deals, consistent content, and a solid brand, please let us know. Level 2 will be released soon. ✨ Final thing… Take your time. Ask questions. Use this community. Post your assignments so we can guide you. You and your athlete are not doing this alone, we’re building this step-by-step, together. Happy Thanksgiving, and I cannot wait to see your athlete’s Level 1 homework inside the community. 🧡🏆

Tomorrow we’re going in. 👀🔥 Tomorrow at 7 PM EST we’re hopping on our next live coaching call, and this one is all about one thing, creating engaging content that actually gets attention and builds your athlete’s brand. If you’ve ever felt like, “we’re posting but nothing is really happening,” or “I know my athlete has a story, I just don’t know how to show it online,” this call is for you. We’ll talk about, • What makes content actually engaging, not just “posted” • How athletes can share their journey in a way that feels real, not forced • Simple content ideas you can start using this week • How to turn everyday moments into scroll stopping posts Drop a ✅ in the comments if you’re planning to be there, and if you already know what you or your athlete are struggling with the most when it comes to content, tell me in the comments so I can make sure we hit it on the call. See you tomorrow at 7 PM EST.