Merry Christmas to our Winning Your Way family. I hope today is filled with peace, joy, rest, and meaningful time with the people you love most. Whether you’re celebrating quietly, surrounded by family, or still balancing training and responsibilities, I want you to know how grateful I am for this community. Thank you for trusting this space, showing up for your athletes, asking questions, and committing to doing this the right way. The work you’re putting in now, even during the holidays, matters more than you know. Enjoy the moment, soak it all in, and take a breath. We’ll be right back to building, learning, and winning together. Wishing you all a Merry Christmas and a beautiful holiday season. 🎄

Happy Holidays, Winning Your Way Family! As we wind down 2025, it is important to reflect on how much everyone has grown in this NIL space so far. 📈 What is one lesson you learned this year about building your NIL brand? 🤔 It could be that consistency matters more than perfection, or that your story is your biggest asset. 📗 Let us know here. Your insight could help another athlete or family heading into the new year, and it helps us grow stronger together as a Community. 🏙️ And from everyone at Winning Your Way, we hope that you have a wonderful holiday season. 💖

Quick reminder as we head into the holidays, this is actually one of the best times to create content. You’re around family, friends, home environments, and real-life moments people don’t normally get to see. That’s gold for storytelling and brand building. Here are some holiday content ideas you can start using right away 👇🏽 • Behind-the-scenes at home — family time, traditions, or downtime • Day-in-the-life on break — show what your routine looks like outside of school or season • Training on break — workouts, early mornings, staying disciplined while others rest • “Still grinding” content — how you stay locked in even during holidays • Family Q&A — parents, siblings, or friends talking about your journey • Reflection posts — lessons learned this year, goals for next season • Lifestyle moments — cooking, recovery, faith, mindset, or hobbies I always use this time to show both sides, enjoying the break and staying committed to the work. Brands love athletes who are relatable but disciplined. Don’t disappear during the holidays. Document the moments, that’s how your brand grows. If you want help turning your holiday content into NIL-ready posts, drop a comment below and let us know what you’re planning.

Follower count doesn’t equal influence. 📈 What makes a brand trust using your voice? 🗣️ I know a lot of our athletes can tell us that they share real experiences and challenges, and respond to their community. 💻 Drop your answer - trust is currency in NIL. 💵

Your identity extends far beyond competition. 🫆 What part of your story does your audience never hear? 👂 You may be a first-gen student balancing your academics, athletics, and volunteer work. ⚖️ Share one off-field identity. Brands want to partner with real, authentic people. 🏃‍♀️