What to Post Outside of Your Sport (That Brands Actually Care About)
One of the biggest mistakes athletes make is only posting highlights, workouts, or game clips. Yes, your sport matters but brands partner with people, not just performance. If your page only shows one side of you, brands can’t see how you fit into their world. Here are content ideas outside of sports that help you look more well-rounded, relatable, and brand-ready. 1. Daily Life Moments These make you feel human and approachable. Post ideas: • Day in the life of a student-athlete • Morning routine or night routine • Studying, commuting, or class breaks Brands love lifestyle because it feels natural. 2. Get Ready With Me (GRWM) This works in every niche. Post ideas: • Get ready with me for class • Get ready with me for practice • Get ready with me on game day This type of content easily integrates fashion, skincare, grooming, and wellness brands. 3. Personal Interests & Hobbies You don’t need to be an expert, just consistent. Post ideas: • Music you listen to before training • What you do to relax or reset • Gaming, cooking, art, faith, fashion, fitness, or reading This helps brands see where they fit into your life. 4. Mindset & Growth This builds trust. Post ideas: • A lesson you’ve learned recently • Something you’re working to improve • How you handle pressure or setbacks You don’t need a speech, one clear thought is enough. 5. Behind-the-Scenes (Non-Athletic) Quiet moments perform better than you think. Post ideas: • Packing your bag • Walking to class • Recovery days • Rest days These feel authentic and real. 6. Your Niche (This Is Where Brands Lean In) This is how you stand out. Your niche is the lane where your interests, experience, and value overlap. When you consistently post around it, brands know exactly why they should work with you. Examples: • An athlete creating healthy meals for game day or practice • A runner sharing recovery routines or mobility tips • A football player breaking down mental prep or film habits • An athlete showing budget-friendly meals, routines, or tools