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How to Build Your Brand is happening in 4 days
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Watch This First: How to Navigate the Winning Your Way Community
Hello family! I just recorded a Loom video walking both our current and new members through exactly how to navigate the Winning Your Way community. This video shows you: • What each tab at the top of the community is for • Where to find resources, assignments, and recordings • How to avoid scrolling through the main feed in frustration • How to quickly get to what you need If you’re new, this will help you get oriented right away. If you’ve been here for a while, this will help you move through the community more efficiently. Please take a few minutes to watch the Loom so you feel confident navigating the space and using the community to its fullest. If you still have questions after watching, drop them below and we’ll help you out.
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Watch This First: How to Navigate the Winning Your Way Community
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Welcome Athletes to Winning Your Way!
Welcome to the Winning Your Way family! We’re excited to have you here. This community is designed to support athletes and parents as you learn, grow, and build your brand the right way — with clarity and structure. To help you get started, follow these steps in order: 1. Check Your DMs & Take the Assessment In the top right corner of your screen, you’ll see a DM icon next to the notification bell. Please click there first. When you joined, you were sent an assessment. Once you complete it, you’ll be given a level (1–6). After you receive your level, simply reply to the DM and let us know which level you’re on. From there, we’ll unlock your custom course, which your athlete will use to begin building the foundation of their brand. 2. Introduce Yourself to the Community Next, please create an introduction post so we can get to know you and start supporting you. In your post, include: • Your name • Sport • Age • Why you decided to join Winning Your Way • Your social media handles (so we can follow and support you) This helps build connection right away. 3. Watch the Pinned Navigation Video At the top of the community, you’ll see a pinned video. Please take a few minutes to watch it. This video shows you how to navigate the community, find resources, and avoid unnecessary scrolling. It will make everything much easier moving forward. After watching, spend some time exploring the community and engaging with posts. 4. Join Our Weekly Coaching Calls Live coaching calls happen every Monday at 7 PM EST, right here inside the community. To join the call: • At 7pm est on Mondays, Look at the top of the community • Click the red blinking dot thats says “Live” • Make sure your camera and mic are on These calls are an important part of your growth. 5. How to Communicate Inside the Community Please use the community to ask questions and connect with others. This space was built so athletes and parents can learn, network, and support one another. If you have a support question that our community manager, Melissa, cannot answer, you may then reach out to me directly. Outside of that, please post all questions in the community.
What to Post Outside of Your Sport (That Brands Actually Care About)
One of the biggest mistakes athletes make is only posting highlights, workouts, or game clips. Yes, your sport matters but brands partner with people, not just performance. If your page only shows one side of you, brands can’t see how you fit into their world. Here are content ideas outside of sports that help you look more well-rounded, relatable, and brand-ready. 1. Daily Life Moments These make you feel human and approachable. Post ideas: • Day in the life of a student-athlete • Morning routine or night routine • Studying, commuting, or class breaks Brands love lifestyle because it feels natural. 2. Get Ready With Me (GRWM) This works in every niche. Post ideas: • Get ready with me for class • Get ready with me for practice • Get ready with me on game day This type of content easily integrates fashion, skincare, grooming, and wellness brands. 3. Personal Interests & Hobbies You don’t need to be an expert, just consistent. Post ideas: • Music you listen to before training • What you do to relax or reset • Gaming, cooking, art, faith, fashion, fitness, or reading This helps brands see where they fit into your life. 4. Mindset & Growth This builds trust. Post ideas: • A lesson you’ve learned recently • Something you’re working to improve • How you handle pressure or setbacks You don’t need a speech, one clear thought is enough. 5. Behind-the-Scenes (Non-Athletic) Quiet moments perform better than you think. Post ideas: • Packing your bag • Walking to class • Recovery days • Rest days These feel authentic and real. 6. Your Niche (This Is Where Brands Lean In) This is how you stand out. Your niche is the lane where your interests, experience, and value overlap. When you consistently post around it, brands know exactly why they should work with you. Examples: • An athlete creating healthy meals for game day or practice • A runner sharing recovery routines or mobility tips • A football player breaking down mental prep or film habits • An athlete showing budget-friendly meals, routines, or tools
Community Spotlight: Doing the Work Pays Off 💪🏾
want to take a moment to give a HUGE shoutout to @Sage Abdullah , one of our community members and someone who was also part of my very first NIL Accelerator last year. Since then, Sage has gone on to land many, many more NIL deals, and it’s not by accident. What changed? ➡️ He started posting consistently ➡️ He applied what he learned about content creation ➡️ He stayed patient and focused on building, not chasing quick wins Sage is a track and field athlete at Prairie View A&M (HBCU), and he is a prime example of what it looks like when you DO THE WORK. His growth didn’t come from luck, talent alone, or one viral moment. It came from showing up, refining his content, and treating his brand like something worth building long-term. And here’s the part everyone needs to hear: Everyone in this community has the same opportunity — but only if you actually apply what you’re learning here. Proud of you, Sage. Keep going. This is just the beginning 👏🏾🔥
Community Spotlight: Doing the Work Pays Off 💪🏾
🎤 Speaker Reveal — February Speaker Series 🎤
We’re excited to officially announce @Andre Sims, player development extraordinaire, as our February Speaker Series guest! 👏🔥 📅 February 12 ⏰ 7:00 PM EST! Andre will be joining the Winning Your Way community to break down real-world lessons around NIL and personal branding, how athletes can navigate opportunities with intention, and how to position themselves beyond performance as visibility and opportunities grow. This session is about making smart decisions, protecting your reputation, and building a brand that lasts beyond the season - on and off the field. ✅ Athletes and families, you won’t want to miss this one. Drop a 👀 or 🔥 in the comments if you’ll be there!
🎤 Speaker Reveal — February Speaker Series 🎤
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Winning Your Way
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A space for athletes, parents, and coaches to connect, learn, and unlock NIL deals and recruiting opportunities.
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