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WYW NIL Accelerator
The NIL Ready Accelerator is a 4-week program designed to turn high school & college athletes into brand-ready creators. Athletes learn to build their personal brand, create high-converting content, and secure NIL deals. Backed by Santia Deck’s proven strategies, the program combines learning modules and real opportunities, giving athletes the tools to win on and off the field.
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Private Course
Week 1
Learn how to build a NIL brand that attracts real deals. In Week 1, you’ll define your brand identity, apply the 3 C Rule (Consistency, Clarity, Connection), and master the NIL content funnel to turn followers into opportunities. You’ll audit your profile, post NIL-ready content, and position yourself as a brand-ready athlete who stands out to recruiters and sponsors.
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Private Course
Week 2
Learn how to secure NIL deals without risking eligibility or losing value. In Week 2, you’ll master 2025 NIL rules, contract red flags, and when to negotiate solo vs. use an agent.
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Private Course
Week 3
Learn how to grow your NIL income without burning out. In Week 3, you’ll master time management, automation tools, and monetization strategies like UGC, affiliate links, and merch. You’ll also learn NIL tax basics and how to treat your brand like a business.
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Private Course
Week 4
In Week 4, you’ll learn how to turn NIL success into long-term wealth and ownership. Build your exit strategy, explore business models, and discover how top athletes turn brand deals into brands of their own. This week is about legacy, building assets, not just hype.
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Level 1 — Identity & NIL Foundations
This Level 1 path helps athletes and parents build the foundation every NIL journey needs, clarity, confidence, and a clear identity. By the end, your athlete will have a completed identity statement, chosen archetype, optimized profile, and their first 3 brand-aligned posts live. This is where every Winning Your Way family starts when they are brand new to NIL & brand building.
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Level 2 — Content & Story Development
This Level 2 path helps athletes learn how to create consistent, story-driven content that builds trust, visibility, and personality. By the end, your athlete will have a polished origin story, clear content identity, a weekly posting rhythm, and multiple high-performing videos created using Level 2 frameworks. This is where athletes learn how to show up with purpose onlin
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LEVEL 3 — Audience Growth & Engagement
This level transforms athletes from “posting” to growing.
The focus is consistent growth, community-building, and understanding analytics in a simple,
attainable way.
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Level 4 - Positioning & Brand Partnerships
Level 4 transforms athletes from “content creators” into marketable partners who understand
professionalism, communication, and brand alignment.
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LEVEL 5 — NIL DEAL EXECUTION & CAMPAIGN DELIVERY
Level 5 transforms athletes into trusted partners capable of handling paid campaigns with
professionalism, structure, and consistency.
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