Following the Under Armour All-America Game, Under Armour officially unveiled its first-ever “Click-Clack” NIL class, signing six elite high school football recruits to NIL deals. The inaugural Click-Clack class includes: - Joey O’Brien – Notre Dame safety signee - Ryder Lyons – BYU quarterback signee - Zion Elee – Maryland EDGE signee - Jireh Edwards – Alabama safety signee - Easton Royal – Texas WR commit (Class of 2027) - Eric McFarland – Four-star WR (Class of 2027) All six athletes competed in the Under Armour All-America Game, with O’Brien and Royal standing out as top performers. Why this matters: - Four members of the class rank inside the Top 50 nationally for the 2026 cycle. - Royal and McFarland are both Top 25 prospects in the 2027 class, signaling long-term brand investment. - Zion Elee leads the group with a $687K On3 NIL Valuation (No. 11 nationally among HS football players). - Ryder Lyons follows closely at $656K, ranked No. 13. Big picture: - This marks a clear shift toward brand-led NIL pipelines starting earlier in the recruiting cycle. - Under Armour is positioning itself to lock in future stars before they reach campus, rather than competing later in the portal. - The Click-Clack class shows how apparel brands are blending recruiting visibility, star power, and NIL value into one strategy. NIL is no longer just about college performance, brands like Under Armour are betting early on high school talent with national upside, reshaping how long-term athlete partnerships are built. READ HERE: https://www.on3.com/nil/news/under-armour-announces-first-click-clack-class-nil-deals-ryder-lyons-zion-elee/

Good morning, everyone! I hope you’re all having a great start to your day. Quick check-in, how are your courses going so far? Have you been able to move through the lessons? Did any questions come up while working on the homework? If you’re stuck on something, unsure about an assignment, or just need clarity, drop your questions below. This is a space to ask, learn, and support one another. Looking forward to hearing how everyone’s doing and helping where needed.

Hello family! I just recorded a Loom video walking both our current and new members through exactly how to navigate the Winning Your Way community. This video shows you: • What each tab at the top of the community is for • Where to find resources, assignments, and recordings • How to avoid scrolling through the main feed in frustration • How to quickly get to what you need If you’re new, this will help you get oriented right away. If you’ve been here for a while, this will help you move through the community more efficiently. Please take a few minutes to watch the Loom so you feel confident navigating the space and using the community to its fullest. If you still have questions after watching, drop them below and we’ll help you out.

@Santia Deck I just watched the lesson from 12/29 and I answered the Audience Clarity question and wanted some feedback on my responses. Do I have too much information? Do I need to go deeper? The one person I understand well b/c I am them is myself as an Elite Athlete. We are struggling with how to stay elite and ahead of the competition when it seems like others are catching up (height and weight). We are feeling confused about next steps to high school, do you go for grades or athletics ? How to identify a good coach to take you to the next level? Mental heath in middle school (navigating friend groups, dealing with bullies).

I want to give a warm welcome to our newest members, @Rosamond McLeod and @Clifford Knights ! We’re excited to have you both here and grateful that you chose to join the Winning Your Way community. This is a space built to support athletes and parents as they learn, grow, and build their brands the right way, with clarity, structure, and long-term vision. A couple of important next steps to help you get settled: • Please be sure to check your DMs( at the bottom of this page) — we’ve sent you some important information • Take a moment to introduce yourselves in the community so everyone can get to know you Feel free to explore the resources, ask questions, and jump into the conversations. This community works best when everyone shows up and supports one another. Welcome to the family, we’re excited to grow with you!