Why Everyone Starts With a Course (Levels 1–6)

I want to take a moment to explain why everyone is given a course to complete when they enter this community and why this matters more than most families realize.

We are not building infrastructure so you can get one NIL deal.

We are building infrastructure so you can create NIL opportunities for the rest of your life.

Here’s a hard truth most people don’t talk about:

Around 90% of athletes who get an NIL deal only get one and then it stops.

Why? Because there was no system behind it.

Just like winning one game doesn’t make you a champion,

getting one NIL deal doesn’t mean it will keep happening.

I’m 34 years old, and I’ve been living off my NIL for 14 years, not because I chased deals, but because I built infrastructure first. Systems first. Structure first.

Most families don’t realize how hard it is to recreate opportunities once a moment passes. Without a system, every deal becomes luck. Every opportunity feels random. And when things slow down, everything stops.

That’s where structure matters.

The Levels 1–6 course exists to help you build:

• clarity in who you are and what you offer

• consistency in how you show up

• systems that make opportunities repeatable

• skills that travel with you long after sports end

I know everyone in here wants to land NIL deals. That’s normal.

But I want you to think bigger:

Are you building toward one deal, or toward opportunities that last forever?

That’s what I’m here to teach you but the work starts with you and your mindset.

I hope everyone has a great Monday.

Looking forward to seeing you tonight on the coaching call.