11d • General discussion
What to Post Outside of Your Sport (That Brands Actually Care About)
One of the biggest mistakes athletes make is only posting highlights, workouts, or game clips.
Yes, your sport matters but brands partner with people, not just performance.
If your page only shows one side of you, brands can’t see how you fit into their world. Here are content ideas outside of sports that help you look more well-rounded, relatable, and brand-ready.
1. Daily Life Moments
These make you feel human and approachable.
Post ideas:
• Day in the life of a student-athlete
• Morning routine or night routine
• Studying, commuting, or class breaks
Brands love lifestyle because it feels natural.
2. Get Ready With Me (GRWM)
This works in every niche.
Post ideas:
• Get ready with me for class
• Get ready with me for practice
• Get ready with me on game day
This type of content easily integrates fashion, skincare, grooming, and wellness brands.
3. Personal Interests & Hobbies
You don’t need to be an expert, just consistent.
Post ideas:
• Music you listen to before training
• What you do to relax or reset
• Gaming, cooking, art, faith, fashion, fitness, or reading
This helps brands see where they fit into your life.
4. Mindset & Growth
This builds trust.
Post ideas:
• A lesson you’ve learned recently
• Something you’re working to improve
• How you handle pressure or setbacks
You don’t need a speech, one clear thought is enough.
5. Behind-the-Scenes (Non-Athletic)
Quiet moments perform better than you think.
Post ideas:
• Packing your bag
• Walking to class
• Recovery days
• Rest days
These feel authentic and real.
6. Your Niche (This Is Where Brands Lean In)
This is how you stand out.
Your niche is the lane where your interests, experience, and value overlap. When you consistently post around it, brands know exactly why they should work with you.
Examples:
• An athlete creating healthy meals for game day or practice
• A runner sharing recovery routines or mobility tips
• A football player breaking down mental prep or film habits
• An athlete showing budget-friendly meals, routines, or tools
You don’t need to sell, just show.
7. Mini Content Series (Keep People Coming Back)
Series build familiarity and trust.
Examples:
• “What I eat before practice — Day 1”
• “Weekly reset as a student-athlete”
• “Things I do to stay disciplined during season”
• “Healthy meals for athletes — Episode 1”
Series tell both the algorithm and brands that you’re consistent and intentional.
Important Reminder
You don’t need to post everything.
You need to post with purpose.
A well-rounded page shows:
• Personality
• Lifestyle
• Values
• A clear niche
That’s what turns content into opportunity.
If you’re unsure what your niche could be or how to turn it into a series, drop a comment and we’ll help you map it out.
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What to Post Outside of Your Sport (That Brands Actually Care About)
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