1d • General discussion
Outdated Instagram Strategies Athletes Need to Drop (And What to Do Instead)
Family, I came across a really solid video that breaks down Instagram strategies that are officially outdated and what actually works moving forward as we head into 2026.
This is especially important for athletes building brands and trying to attract NIL opportunities.
Here are the key takeaways, broken down simply:
1. Stop over-relying on AI and stock content
People are craving real, human content. Instead of polished AI graphics or generic edits, film your real life, your environment, your routine, even just your hands at work. This builds trust, which brands care about.
2. Reels aren’t the only growth tool anymore
Carousels are driving serious growth right now. Instagram now allows up to 20 slides and music on carousels, and for many accounts, they’re outperforming Reels. Don’t put all your energy into one format.
3. Stop making your page feel like a sales ad
If every post feels like “buy this” or “look at me,” people tune out. Brands want athletes who can tell stories, educate, and connect — not just promote.
4. Retire random holiday posts
Posting “National ___ Day” just to post is filler unless it ties directly to your story or journey. Content should have intention.
5. Ignore vanity metrics
Follower count doesn’t matter as much as:
- Shares (people spreading your content)
- Saves (people finding value)
- Watch time (real interest)
- Conversions (actions taken)
These are the numbers brands actually care about.
6. Sharing feed posts to Stories does NOT hurt reach
That’s a myth. Post a native Story first (poll, question, behind-the-scenes), then share your feed post as the “reveal.”
7. Stories matter more than most people realize
Stories build relationships and now can be shared by viewers, increasing reach. They also signal the algorithm to show your feed posts more often.
8. Hashtags aren’t the growth driver anymore — SEO is
Focus on keywords in your captions instead of stuffing hashtags. Three relevant hashtags is more than enough.
9. Scheduling content is fine — disappearing is not
You can schedule posts, but you must still show up to engage. “Post and ghost” kills growth.
10. Switch to vertical images
Instagram’s grid is vertical now. Stop posting square images and switch to vertical formats to take up more screen space.
11. You SHOULD have a link in your bio
Having a link does not hurt reach. Brands and new visitors need a clear place to go.
12. Build systems, not trends
Chasing every trend leads to burnout. Consistent systems win long term.
13. Stop waiting for perfect
You need volume to learn what works. Overthinking slows growth.
14. Don’t be afraid to sell
If what you offer helps people, selling is service, not something to feel weird about.
This video aligns perfectly with what we teach here:
real stories, real systems, real consistency.
Highly recommend watching it.
🎥 Watch the full video here:
Let this guide how you create moving forward.
3
2 comments
Outdated Instagram Strategies Athletes Need to Drop (And What to Do Instead)
skool.com/winningyourway
A space for athletes, parents, and coaches to connect, learn, and unlock NIL deals and recruiting opportunities.
Leaderboard (30-day)
1
+116
2
+63
3
+59
4
+56
5
+44
Powered by