How to Build a Professional Athlete Media Kit (Step-by-Step)

Santia Deck

25d • General discussion

Athletes, if you want NIL deals, you must have a media kit.

This is the document brands, agents, and even college coaches look at to decide:

if you’re professional
if you’re brand-safe
if you understand your value
if they should work with you

Most athletes don’t have one.

YOU will.

Here’s the exact template to follow:

1️⃣ PAGE 1 — YOUR COVER PAGE

This is your first impression.

Include:

A high-quality action photo
Your name
Sport + position
Graduation year
School
Social media @handles
Contact email

Example layout:

📸 Big image of you

NAME | SPORT | SCHOOL

IG: @handle | TikTok: @handle

📩 Email for partnerships

Tip: Keep it clean, bold, and simple.

2️⃣ PAGE 2 — YOUR ATHLETE BIO

This is NOT your “life story.”

It’s a brand snapshot.

Write 3–5 sentences including:

Who you are
What makes you unique
Your athletic achievements
Your values or what you stand for
Your long-term goals

Example:

“I’m a Class of 2026 RB with 1,250 rushing yards last season. I’m known for speed, leadership, and discipline. My goal is to inspire younger athletes through consistency and work ethic.”

Tip:

Brands love athletes with identity and direction.

3️⃣ PAGE 3 — ATHLETIC STATS & ACCOMPLISHMENTS

Keep it factual and easy to scan.

Include:

Height, weight, position
Key stats (PRs, rankings, wins, averages, etc.)
Awards (All-State, MVP, Captain, etc.)
GPA (if it’s strong)
Team accomplishments

Tip:

Use bullet points. Make it clean.

4️⃣ PAGE 4 — SOCIAL MEDIA ANALYTICS

This is one of the MOST important sections.

Include:

Instagram followers
TikTok followers
YouTube subscribers (if applicable)
Engagement rate (IG: take your last 3 posts + average likes/comments ÷ followers x 100)
Average views per reel/video
Audience demographics (age, gender, location)

Tip:

Brands care more about engagement than follower count.

5️⃣ PAGE 5 — PAST NIL PARTNERSHIPS (If you have them)

List:

Brand name
What you did (video, post, event) in
Results or metrics (if available)

If you have NO deals yet:

Replace with:

“Partnership Categories I’m Interested In:”

✔ fitness

✔ fashion

✔ health

✔ wellness

✔ sports equipment

✔ hydration

✔ nutrition

✔ lifestyle brands

6️⃣ PAGE 6 — YOUR CONTENT & BRAND IDENTITY

Brands want to know your “vibe.”

Include:

6–9 screenshots of your best content
A sentence describing your personality (example: “high-energy and motivational”)
A sentence describing your style (example: “clean, positive, family-friendly content”)
Any brand-safe commitments you follow

Tip:

Pick visually strong posts.

7️⃣ PAGE 7 — YOUR RATES (Optional but powerful)

This page shows you are a serious athlete.

Example rate card: