The square shape and chrome case drew me to it initially, and that combination grabs other's eyes as well. I get compliments about this watch every time I wear it. The rectangular white face with chrome accents remind me of a huge luxury car. All steel, a 2 ton lead sled with a 6 foot dash. Adorned with a rectangular, white bespoke clock with chrome accents. Luxury. Eye catching. It grabs the attention of those seeing it. Including me!