Stop Falling For These Lies · Watch Lover

Stop Falling For These Lies

Watch brand marketing departments like to use some pretty fancy language to make their watches sound more expensive. But many of those terms have definitions that are actually much more ordinary, or sometimes even completely misleading. Zaratsu polishing. High beat. In-house. All this marketing jargon makes it difficult to understand what’s actually worth spending money on and what’s just a waste of money. Today we’re going to sort the high horology from the promotional hokum.

https://www.youtube.com/watch?v=irUgcg9dL8U

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Stop Falling For These Lies