Jun 15 • General discussion
We interviewed Felicia (Fee) Hanson, owner of @breakfreecandy and @sweethazelandco!
Through creating vegan versions of classic candy bars and using food as activism, Fee is a pioneer in the vegan community.
Fee shares how seeing a dairy farm video sparked her vegan journey in August 2019, and how she then used her culinary background to recreate vegan versions of typically animal-based candy bars like Twix, Snickers, Milky Way, and more!
Fee’s goal: to win over vegans and non-vegans by taste, while avoiding stigma. She describes starting Break Free through selling bars out of her trunk during COVID, moving into commissary and brick-and-mortar operations, and then navigating the challenge of staying afloat financially.
As a vegan activist in her own right, Fee emphasizes the importance of community, inclusivity, and hiring marginalized groups. Enjoy this episode from your favorite vegan candy creator!!
You can listen to the full episode here: http://vegansquadcoaching.com/vegansquadpod
If you buy $40+ of products, and use code SQUAD, you’ll get an extra pack of 4 large bars ☺️
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We interviewed Felicia (Fee) Hanson, owner of @breakfreecandy and @sweethazelandco!
skool.com/vegan-squad
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