These aren’t tips. They’re laws. Break them and your agency struggles. Follow them and success becomes inevitable. 1. What Gets Measured Gets Managed If you don’t track it, you can’t improve it. Leading metrics show you where you’re headed. Lagging metrics show you what already happened. You need both to grow. 2. Simplicity Wins Complexity kills agencies. Simplicity scales them. If it’s not simple enough to repeat, it won’t last. “Removes or replace” 3. The Model Builds the Money More hustle won’t fix a broken model. The right model makes growth automatic. 4. Stop Selling Features—Sell the Future Clients don’t buy what your offer. They buy the future it creates for them. Paint the picture and make it believable. 5. Frameworks Create Freedom Systems don’t restrict you… they set you free. Frameworks let you focus on the few things that actually move the needle. They create the duplication required to grow. 6. Follow-Up Builds the Fortune The goal of marketing isn’t quick wins. It’s building a growing pool of prospects you can nurture over time. That’s how you scale. 7. Positioning is Power If you don’t stand for something unique, you’re just another option. Own your space or get drowned out. 8. Ads Aren’t About Clever Words… They’re About Connection Great ads don’t sound like marketing copy. They sound like someone who gets it. Connection beats clever every time. One ad can change your business forever. 9. Proof Beats Promises Big promises make people skeptical. Proof makes people buy. Small, certain outcomes with evidence will always convert better than hype. 10. Protect the Back Door Growth isn’t just about getting new clients. It’s about keeping the ones you already have. Retention is the fastest path to freedom. 11. Value = Usefulness Value is usefulness. Not noise. Not style. Not status. If it makes life easier, faster, or better… it valuable. Lead with it. 12. Cash Flow Buys Time, Time Buys Legacy The real win isn’t just revenue… it’s freedom. Freedom to be present, to choose what matters, and to be in full control of your present and future.

☝️Looks like this lady’s been bingeing my YouTube channel… Because this was my exact breakdown of the real estate niche. Walk with me. Here’s what she nailed: ✅Specific > Generic: “1+ acre homes near Nampa/Caldwell/Emmett” beats “homes in Idaho.” Specificity = instant relevance. ✅Built-in qualifiers: “3+ beds, 2 baths, reasonably priced.” Expectations set. Time-wasters filtered. ✅ Frictionless hand-raise: “Comment ‘send the list.’” Low commitment → high engagement. You’d need that in RE. 🔥 Solid. But here’s how I’d crank it up: ☝️Pain-first hook: “Sick of tiny yards? Get this week’s list of acreage homes under $___ in Treasure Valley.” ☝️Time-box + scarcity: Make it a weekly drop (“Updated Fridays, limited inventory”) → urgency. ☝️Auto-qualify in Messenger: After “send the list,” ask 4 quick Qs: Budget, financing, acreage, move-by date. ☝️Proof snippet: “Last week’s list: 8 homes. 3 went pending in 5 days.” Micro-proof > big promises. Why this works: It’s solving a present pain (“I can’t find acreage homes I can actually afford”) with a simple mechanism (comment → curated list). Once it converts? Clone it: • Pool homes • RV parking / 3-car garage • Homes with shops • New builds under $X • Waterfront / view lots Same skeleton. Swap the niche. Duplicate across cities. That’s the system. Your move Sam P.S. An agency like this would looks stupid if they charged anything less that 1k/mo. Just sayin.

Last night, I was at the kitchen table with my daughter, Ava. She’d just come back from our live Agency Launch event… Still buzzing… Two fresh ads in hand, ready for me to review. Now… She’s brand new to this game. Never written an ad in her life before the event. But she’d been using Uppie AI. But I gotta say... she crushed it. Especially with her inputs. (That’s where most people blow it.) Still… there was one thing missing. One skill she didn’t know she needed. The one that turns “good” ads into “I can’t stop clicking” ads. So I leaned in and said: “Ava… you wanna know the secret? The secret to writing great ads is… in the edit.” AI can take you to 95%. But the last 5%? That’s where the magic lives. That’s where the money lives. Here’s the dangerous 3-step edit I taught her: 1️⃣ Read it out loud. If you trip, your reader will too. 2️⃣ Make it hit the gut. If it doesn’t connect emotionally, it won’t connect financially. 3️⃣ Kill weak openings. Your headline + first line must be so gripping that if they read only that… they’d still click. She looks at me and says: “So… if the ad doesn’t connect emotionally, nothing else matters?” Exactly. Get your ad library. Do the dangerous 5%. Sell them over… and over… and over again. Your move.

Most agencies burn months (and sanity) chasing the “perfect” model… They wanna be SaaSprenuers 😉 Only to end up with low-ticket offers... ...Nightmare clients ...And never making enough. And then there’s that pesky “overhead”. I thought SaaS meant they just bought my fancy whitelabeled thingy! 🤷‍♂️🤦‍♂️ The fix? Ad Franchising. No custom builds. No constant revisions. No selling a gajillion features. Just stacked recurring revenue and fulfillment so simple it’s almost boring.🥱 Create once, sell 1000X. Your move. Sam

☝️ Do the Math. Seriously. You guys will freak out after spending $50 on an ad campaign… …and jump every time your client says “I don’t want to offer that”… or “these leads suck”. So let’s fix that with a little thing I call: 🧮 The Math That Pencils. But first… the rules: 1. No new businesses. (They suck.) 2. Must have 50+ real reviews. (And no, you don’t get to count the ones you helped them get.) 3. CLTV must be $3K+. (If it’s not… your DOA.) ☝️Now let’s pencil this shiz out: → They spend $3,000 on ads. → With UpHex, your average lead cost = $12. → That’s 250 leads. → And let’s be conservative... → You close just 3% of those leads. (Computing… beep…boop) That’s 7 new clients. Even at the $3K floor? That’s $21K in revenue. $3K in → $21K out. The math works. The niche works. (Note: this also gives value to the immediate sales ONLY… And ZERO value to the developed pipeline. This is crazy conservative.) Now you just need a list of niches that pencil like this or better🤷‍♂️ So here you go, kid: 🧲 7 Niches That Pass the $3K Test (And how to dominate each one like a strategic savage) 1. In-Home IV Therapy - CLV: $3.6K–$7.2K Run ads for “mobile IV therapy + [city]” A campaign to target energy-depleted execs in high-income zips. Another campaign targets the run-down full time mom-professional 2. Cryotherapy Centers - CLV: $3K–$5K Sell athletic recovery packages. Show don’t tell: cold fog, toned abs, endorphin smiles. 3. Functional Medicine Practices - CLV: $5K–$10K Root-cause treatments, not Band-Aids. “Tired of guessing? Try testing.” 4. Luxury In-Home Senior Care - CLV: $10K–$20K Sell to the adult children, not the patients. Emotional + urgent. 5. Boutique Med Spas - CLV: $4K–$10K “Non-invasive facelift” is the magic phrase. Use Instagram. Show results. 6. Custom Home Automation - CLV: $5K–$50K Smart homes = smart clients. Dudes love to see the most outrageous home electronics you can demo. 7. Hyperbaric Oxygen Clinics - CLV: $3K–$12K