These aren’t tips. They’re laws. Break them and your agency struggles. Follow them and success becomes inevitable. 1. What Gets Measured Gets Managed If you don’t track it, you can’t improve it. Leading metrics show you where you’re headed. Lagging metrics show you what already happened. You need both to grow. 2. Simplicity Wins Complexity kills agencies. Simplicity scales them. If it’s not simple enough to repeat, it won’t last. “Removes or replace” 3. The Model Builds the Money More hustle won’t fix a broken model. The right model makes growth automatic. 4. Stop Selling Features—Sell the Future Clients don’t buy what your offer. They buy the future it creates for them. Paint the picture and make it believable. 5. Frameworks Create Freedom Systems don’t restrict you… they set you free. Frameworks let you focus on the few things that actually move the needle. They create the duplication required to grow. 6. Follow-Up Builds the Fortune The goal of marketing isn’t quick wins. It’s building a growing pool of prospects you can nurture over time. That’s how you scale. 7. Positioning is Power If you don’t stand for something unique, you’re just another option. Own your space or get drowned out. 8. Ads Aren’t About Clever Words… They’re About Connection Great ads don’t sound like marketing copy. They sound like someone who gets it. Connection beats clever every time. One ad can change your business forever. 9. Proof Beats Promises Big promises make people skeptical. Proof makes people buy. Small, certain outcomes with evidence will always convert better than hype. 10. Protect the Back Door Growth isn’t just about getting new clients. It’s about keeping the ones you already have. Retention is the fastest path to freedom. 11. Value = Usefulness Value is usefulness. Not noise. Not style. Not status. If it makes life easier, faster, or better… it valuable. Lead with it. 12. Cash Flow Buys Time, Time Buys Legacy The real win isn’t just revenue… it’s freedom. Freedom to be present, to choose what matters, and to be in full control of your present and future.

☝️Looks like this lady’s been bingeing my YouTube channel… Because this was my exact breakdown of the real estate niche. Walk with me. Here’s what she nailed: ✅Specific > Generic: “1+ acre homes near Nampa/Caldwell/Emmett” beats “homes in Idaho.” Specificity = instant relevance. ✅Built-in qualifiers: “3+ beds, 2 baths, reasonably priced.” Expectations set. Time-wasters filtered. ✅ Frictionless hand-raise: “Comment ‘send the list.’” Low commitment → high engagement. You’d need that in RE. 🔥 Solid. But here’s how I’d crank it up: ☝️Pain-first hook: “Sick of tiny yards? Get this week’s list of acreage homes under $___ in Treasure Valley.” ☝️Time-box + scarcity: Make it a weekly drop (“Updated Fridays, limited inventory”) → urgency. ☝️Auto-qualify in Messenger: After “send the list,” ask 4 quick Qs: Budget, financing, acreage, move-by date. ☝️Proof snippet: “Last week’s list: 8 homes. 3 went pending in 5 days.” Micro-proof > big promises. Why this works: It’s solving a present pain (“I can’t find acreage homes I can actually afford”) with a simple mechanism (comment → curated list). Once it converts? Clone it: • Pool homes • RV parking / 3-car garage • Homes with shops • New builds under $X • Waterfront / view lots Same skeleton. Swap the niche. Duplicate across cities. That’s the system. Your move Sam P.S. An agency like this would looks stupid if they charged anything less that 1k/mo. Just sayin.