☝️I’m on a bit of a “better know your shit” kick right now… So only ready this if you want one of the best marketing secrets ever founds. Let’s go. Eugene Schwartz wrote a book in 1966 called “Breakthrough Advertising.” It costs $125 used on Amazon right now. (Some copies go for $500+) This is for a book written before the internet existed. … Why? Because “Ole Schwartzie” (my pet name for him of course) figured out something that 99% of marketers have no idea exists. He called it “The Five Levels of Market Awareness.” And if you’ve never heard of it… This single concept will change how you write ads forever. … Here’s the idea in plain English: Not everyone in your market is ready to buy right now. Level 1: Some don’t even know they have a problem. Level 2: Some know the problem but don’t know solutions exist. Level 3: Some know solutions exist but don’t know about YOU. Level 4: Some know about you but aren’t convinced yet. Level 5: And some are ready to hand you a credit card today. Five levels. Five completely different conversations. And that’s the punchline… each requires a unique conversation IF you want your marketing to work. … Most agencies suck at this… They write every ad like they’re talking to the person who’s ready to buy right now. “Get 20 leads in 30 days! Sign up now! Limited spots!” That works Ok sometimes… But for a fraction of the market already at that stage. What about the majority of prospects? (That’s where all the money is. But nobody wants to hear that because it requires patience. And patience isn’t sexy. “Get 20 leads in 30 days!” is sexy. See the problem?) … How’s bout a real example. I was working with an agency owner running ads for a plumber. The ad said something like: “Need a plumber? Call us today! 20% off your first service.” Pretty novice. Really only works on people who already have a leaky pipe and are actively searching for help. (BTW, that’s a Google ad… not FB) I asked him: “What about the homeowner whose pipes are 30 years old and they don’t even know they’re about to have a $15,000 problem?”

☝️What if you could run Facebook and Google ads… without learning how? Right now, your prospect believes one of two things: 1. “I need to hire an agency” 2. “I need to figure this out myself” Both feel expensive. Both feel overwhelming. Now imagine telling them: You don’t need an agency. You don’t need to learn ads. You don’t need another course. Because now… You can just text “someone” who runs your ads for you. Not a dashboard. Not another complicated tool. An AI ad operator that: • launches proven ads (not guesses) • answers your questions instantly • adjusts things when needed • speaks to you like a real person You literally text: “Turn on ads for knee pain patients this week” …and it handles the rest. No second-guessing No “did I set this up right?” No wasting money figuring it out Just: 👉 proven ads 👉 running correctly 👉 with someone (something) backing you up This isn’t “learning ads” This is replacing the need to. UpHex 2.0 is coming soon. Sam Early beta testers… Comment “Agentic Ads”

☝️“Chicken Little” says AI like it’s gonna kill your agency. That’s wrong, but... It is killing bad models. (Which… might be the same thing for a lot of people reading this) Scroll online for 5 minutes and you’ll see it: “AI is replacing jobs” “AI is building funnels” “AI is writing ads” Some of it’s true. Most of it’s noise. All of it is distracting you from what actually makes money. But if you’d like the real real… here’s my take: AI is crushing anything generic. Anything repeatable. Anything low-trust and low-touch. Which… If we’re being honest… Is exactly what most agencies do. So now everyone’s response is to learn more tools. (That’s reacting without thinking) And the most interesting thing to me… They’re ALL just doubling down on the same fragile model that’s already breaking. LET ME INTERRUPT THIS RAD POST FOR A MESSAGE FROM OUR SPONSOR: Hi. I’m Sam the Pitchman. Everyone knows AI is crushing generic, repeatable agency work. Like creating Facebook ads. So naturally… I built software that lets you run ads without having to learn ads. You handle the people stuff. The money. Running your empire. Let UpHex handle the boring part. (How’s that for a little irony, amigo) Just go to UpHex.com and get started for free. WE NOW RETURN TO SAM YELLING AT YOU ABOUT YOUR AGENCY MODEL .​​​​​​​​​​.. so while everyone else says the sky is falling, there’s a pretty simple model working right now. It’s not new. It’s not flashy. And it’s not dependent on any tool that didn’t exist 6 months ago. But brutally effective. And best of all… IT’S AI IMMUNE! Pretty simple: Step 1: Put the right people in a room. Step 2: Make a real offer. Step 3: Close. That’s it. ROOM → WORKSHOP → REVENUE AI can write your ads. (just make sure you read em) Build your landing pages. (just make sure you spend some time in quality control, my friend) Generate your follow-up emails. (if AI writes too much of your stuff, people will lose trust in you… It’s easy to see what’s been written by AI sometimes)

If you missed this workshop yesterday — and you're looking for a better way to make money in your agency… Maybe put down your AI tools for a minute. Because the real opportunity right now isn’t another tool. It’s a simpler model. Instead of selling endless marketing services… You help local businesses fill a room with buyers through workshops or events. One room... dialed in presentation. $10K–$30K+ in sales. Your job? Run the Workshop Sales Engine that fills the room. Inside the training I break down how it works. Your move. Sam

This is what happens when you finally understand product-market fit. Fred had been using UpHex for YEARS. He took my Agency MVP course last year. He had all the tools. All the training. All the knowledge. But he was paralyzed. Why? Because he had the same mental block that kills most agencies. He was excited about what he wanted to build… But in his excitement, skipped the most important step: Figuring out if his audience would jump out of their shoes to buy it. This is the single greatest cause of business failure. It’s a blind spot. Almost all entrepreneurs fall in love with their ideas so much… They skip product-market fit. In Week 1 of our agency build program, I teach a specific formula for finding product-market fit. It's chronological. You have to follow it in order or it doesn’t work. And when students go through it, something clicks. They commonly say things like… --------------------------------------- "You broke my brain, in a good way" -Neil or "Once you understand Week 1, you see it everywhere. It's like it was there all along, but you were blind to it." -Jarem ---------------------------------------- Fred went through that same shift. And once he did, he finally took action. Here's what he did: - He identified his exact ICP (ideal client profile) using the Week 1 formula. - He built a hyper-targeted list of B2B prospects with their personal details. - He ran Meta lead ads to that specific list. - He spent less than $20. - He used the simplest funnel possible: Lead ads > Form > SMS. That's it. He launched the campaign Saturday night. By Tuesday, he had 3 leads. He closed 2 of them immediately. Setup fee + $997/month each. The 3rd one? Closed shortly after for $2,500 setup + $997/month. Total monthly recurring revenue from his first campaign: $1,994. Return on ad spend: 9,970%. In 72 hours. Fred's response when he shared this in our community? "Why didn't I start this sooner??? lol" Now here's what I want you to understand...