☝️Make money reselling these Client-Ready Mortgage Ads. Hurry to UpHex before they get moved to our premium tier. Your move. Sam Links to templates: https://docs.google.com/spreadsheets/d/1BvCcspo8HuBYpnlbEC3alDHXHWSw1-C_7gfRESVeOvU/edit?usp=drivesdk

Nail your client acquisition system, and ANYTHING is possible. If you do one thing this January, make it this: ...Install a predictable system that brings new clients when you want them. Join me for a free workshop and see how the pros do it. What we're going to cover: ✅ Why "Funnel Hacking" and copying offers is killing your agency (and how to own your niche instead). ✅ How to find a high-converting offer in crowded markets. ✅ The AI Powered Client Acquisition System to fill your calendar without manual outreach that doesn't work anymore. https://us02web.zoom.us/meeting/register/ynAiIinhQbKYL4Xg3D_WJQ?utm_campaign=32159045-MVP%20Campaigns&utm_medium=email&_hsmi=397367427&utm_content=397367427&utm_source=hs_email#/registration

No, I’m not talking about some “set it and forget it” BS… Where you still have to manually qualify leads, jump on discovery calls, and pray someone shows up. I mean REAL autopilot. Where I could flip a switch, spend $50/day, and my calendar would fill with qualified prospects. People who actually showed up and were ready to buy. (Maybe you seen some of my sales calls) Back in the day… My team would come to me and say: “We can handle more clients” or… “We need to increase revenue” And I’d just… turn it on. Calendar booked in a couple days. Ultimate control. But here’s the thing… It took me forever to figure out what actually WORKED. I tested every framework. “Funnel Hacked” Tried all these hyped-up ad angles. And what I discovered changed everything: It all came down to finding ONE catalyst motivator. One central emotion that was SO frustrating to my prospects that even the slightest mention of it had people flocking to my funnel. Not “multiple pain points.” Not “comprehensive messaging.” ONE emotional trigger that made everything else irrelevant. In many cases, a single phrase made the entire thing work. And I got so good at it… I could do it again, and again, and again. That’s when you know you’re good… When you can duplicate. And I give that same process to everyone in Agency MVP. Some are better at it than others… Like Jarem. Jarem’s an agency owner who struggled with getting clients for YEARS. Before learning my process… His leads were either unqualified, were too expensive, or ghosted their appointments. Like me… I’m sure he started to think this whole sales funnel thing was a lie. That was before he learned my EM 1-2 system. (That’s the fancy name I gave it) After he implemented it? He spent $50/day on ads. Within a couple days: Completely booked out. 90%+ show rate. (Not 30%. Not 50%. NINETY percent.) And in his SECOND WEEK… He closed 3 high-ticket clients. Then he called me with a problem: “Hey Sam… I need to hire somebody to help me with onboarding. I don’t like doing it.”

If I were starting from scratch today and wanted a niche that’s: ✅ Easy to grow ✅ High-margin ✅ Visually driven ✅ And fast to fulfill… I think cabinet refinishing could fit the bill. (But over thinkers might wait for something better) Anyway… Here’s why this niche works… …And why you’d probably ignore it and pick insurance or something. 1. 🎯 The Niche & Positioning Most painters and remodelers ignore this because it’s hard to get clients. But cabinet refinishing solves a massive emotional problem… And because it’s emotional… Homeowners will pay $2K–$5K to fix right now. And if you’re smart you’ll get a bigger visit here… It’s not the end game — it’s the entry point. There’s a natural ascension path built into this niche that turns a $3K cabinet job into a $15K remodel client over 6–12 months. Your agency isn’t just booking jobs. You’re controlling the gateway to the entire home improvement journey. That’s the positioning most agencies miss. 2. 💡 The Strategy The biggest mistake agencies make? They try to sell everything upfront. Cabinet refinishing works because the ads don’t need to close. They just need to start the conversation. There’s a specific offer structure that makes homeowners raise their hand without needing to “think about it.” And once they’re in the pipeline… There’s a backend strategy for every model if you get smart. Most agencies are one step away from 3x’ing their close rate… They just don’t know which lever to pull. 3. ⚙️ The System Three things make this entire model work: First: The ads. Easy. Visual-heavy… Emotion-driven… And “language targeted” with surgical precision. Second: The follow-up. Most are clueless. It’s not just about sending texts or emails. It’s developing a relationship, trust, and value they can see. And if you do it right… It’s the difference between 20 leads and 10 closed jobs.  3. 💰 The Offer Here’s where the rails come off… Like every time. Most agencies either: Sell a whole bunch of fancy features…

(a.k.a. The Otis Elevator Principle) “Sam, how do I sell people when I don’t have testimonials yet?” I get this question all the time. And I get it… you’re early. No track record. No fancy case studies. Just you, your offer, and the crickets in your inbox. So how do you convince someone to trust you? To pay you? To believe in you… When you’re “pre-proof”? Let me tell you a story. 1854. The World’s Fair in New York City. A crowd gathers around a stage where a man named Elisha Otis stands inside a rickety elevator… high above the floor. He nods to his assistant. The assistant raises an axe… and cuts the rope. The crowd gasps. The elevator drops… …then stops. Otis tips his hat. “All safe, gentlemen.” He didn’t sell with promises. He sold with demonstration. And that’s the key. That works better than case studies! If you don’t have proof yet… …You borrow it …Build it …Or demonstrate it. Here’s how 👇 1️⃣ Stories — The Human Operating System Humans trust stories more than stats. More than testimonials. If you don’t have client proof, tell stories that transfer belief: Why you started. Your origin story reveals your values. Industry examples. Borrow proof from the market. Analogies + metaphors. (This Otis story? It’s proof for you right now.) My agency’s case study was used by DOZENS of my own competition to get clients… In my own niche! People don’t buy facts… …they buy conviction. 2️⃣ Research — Borrowed Authority If you can’t say “I did it,” you can say, “Here’s what the data says.” Use: • Meta and Google case studies • Industry benchmarks • Consumer research Example: “According to Meta, local businesses using video ads see 40% more leads at half the cost.” You’re not faking results. You’re proving you understand what creates them. I once created a report of what clients in my niche were charging for specific services… How they were getting people financed… And details that had nothing to do with marketing! But they got me a ton of clients.