2d • General discussion
BTW… I hate this agency model
Most agencies re-selling HighLevel are just customer support reps making $97/month.
That's it.
That's the business model. Sorry.
You're not running an agency.
You're running a HighLevel help desk... A software you don't own, can't control, and that your clients will never fully use.
Not to mention...
Once they're done with you... they just go directly to HighLevel.
And you wonder why churn is such a big problem... Hmmm.
Well, let's give you a fighting chance shall we?
Here's 3 MACRO Strategies that will get them to pay you longer:
1. Complexity Kills
You probably oversold them on the sales call.
"AI chatbots! Workflows! Funnels! CRM! We do it all baby!"
Client signs up excited.
Two weeks later they're drowning in 47 features they don't understand and can't remember why they bought.
They never login again...
You lose a client.
2. The First 48 Hours
You spent 6 calls closing that client.
You spent 6 minutes onboarding them.
That first $97 doesn't make you a business.
The next 12 months does.
(BTW, if you are charging $497 you need a head check)
But if your onboarding is "here's your login, let me know if you need anything" - you never had a chance.
3. Cheap Prices = Cheap Clients $97/month.
Free trials. Money-back guarantees.
You're not attracting clients.
You're attracting tire-kickers who bring their Walmart problems into your life.
Small businesses are hard enough.
The WORST ones will destroy you.
Guys, it's not problems with the market, or your product at this point...
You just have shit clients. Sorry.
I'll keep this brief today (I know you love the long juicy post I write)
But I will give you one chance to fix your stinky churn.
I put together a full guide called:
The Agency MRR Handbook The 12 Principles to Kill Complexity, Stop the Churn, and Build a Simple, Scaling Subscription Machine.
If you want it... shoot an email to [email protected]
Your Move.
Sam Carlson
P.S. You need to raise your prices.
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BTW… I hate this agency model
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