Every ad MUST have an offer.
Every ad MUST have an offer. But, itโs not the offer that makes you money. Not directly, anyway. This offerโฆ itโs the ignition. The spark. The thing that gets your sales engine running. A good โattractionโ offer fills your pipeline with: โ Buyers who show up โ Buyers who arenโt broke โ Buyers who actually want what you sell But a bad offer? Boy howdy! A bad offer fills your world with โcheaples.โ (Translation: broke, entitled, weirdos) And then you blame the adsโฆ When the real problem was staring you in the face the whole time. The offer. Look. I spent years testing this. Burned through millions in ad spend! (maybe, Iโm not really sure how muchโฆ but itโs mucho) Dealt with no-shows. Tire-kickers. Until I figured out how to do it right. There are TWO offer types that create a pipeline full of motivated prospects. Here they are amigos: The Test Drive Offer The โLet me feel it firstโ offer. Quick win. Instant proof. Perfect for skeptical markets. This offer says: โDonโt trust my words. Trust your experience.โ Think: free sample, demo, trial, workshop. Something that lets them experience the result before they buy the thing. โธป The Self-Discovery Offer The โShow me who I amโ offer. Insight. Clarity. Identity shift. Perfect for curious markets. People who wantโฆ No. People who need to understand the WHY behind their problem. This offer says: โLet me reflect your problem so clearly, you canโt unsee it.โ Think: quiz, assessment, audit, scorecard. Something that shows them exactly where theyโre stuck (and why). โธป Iโd to do them rightโฆ Both create momentum. Both create desire. Both filter out the wrong buyers before they ever waste your time. Because when it comes to Adsโฆ Ads donโt build your business. Offers do. Ads just deliver the offer. The offer decides who shows up. And who shows up determines whether you scaleโฆ Or suffer. Pretty dang sure exciting, eh? Iโm breaking all of this down in my new book โThese Leads Suck.โ Coming soon in stores everywhere in January! The exact frameworks.