I built something you can sell to local businesses in minutes... Let me walk you through it. First, understand that most people fall into one of two strange camps: 1. They think their product is so good they can sell it to any business (dumb) 2. They freak out over picking a niche like they're choosing a spouse (understandable, but silly) Do you need some interest in the niche? It helps. Other than that, you just need to know a little about advertising. Enough to be dangerous. So when I was working with Ed today, he had a couple of niches he liked… and I just chose for him. Niche: Hardscape landscapers — starting with the southwest. Step 1: Run the niche through Charles, my niche finder tool. Quick market analysis and customer research to understand our ICP. Once we locked in the ICP, we moved into ads. (Btw… a business will always pay for lead generation if it's actually good.) Step 2: Build a small library of rad ads. We've always had an ad library to make this easy, but now with Claude... It's a game of making proven ads perfect. And all it takes is a chat. I handed Claude our customer research, told it to make 4 ads that pull awesome leads… 5 minutes later: done, and great. As a guy who's run ads for over a decade, I'll tell you this: making ads with Claude alone? Possible, not fun. Making ads with Claude + UpHex? Stupid easy. Step 3: Tell the agency owner to go sell. That's it. Local businesses don't want more AI. They just want customers. Your move. https://vimeo.com/1202717091?share=copy&fl=sv&fe=ci

There's a market research protocol that took me 4 years to learn. I teach it in one week. And Garry has become a master in this protocol. He went from struggling to get just 4 clients... To 5-figure pay days running micro-webinars. (Micro-webinars of just 7-15 people) Lemme explain. Garry Regier thought he picked wrong. He was in optometry. Maxing out at 4 clients. Bleeding profit. Customer churn killing him. "This niche sucks," he thought. "Time to switch." But then? He became a student of MVP. Week 1 happened. And everything changed. We taught him something we call "Seeing the Market for the First Time." It's the skill most agencies will NEVER learn. Because they don't know it exists. Here's the problem: Most agencies sell a product. Facebook ads. Google ads. SEO. Email. Funnels. A laundry list of "services." They're trying to be everything to everyone. So they're nothing to anyone. Right? Their positioning is garbage. Their value is watered down. And their bank account reflects it. Garry did the opposite. He learned to see HIS market. Not guess. Not assume. SEE it. And when he saw it? He realized optometry wasn't the problem. His positioning was. So he built a productized outcome. Lean. Simple. Exactly what his clients actually want. Nothing else. And now? He runs micro-webinars. 7-15 people max. His show rate? Triple the industry average. His close rate? Triple the industry average. His pay days? 5 figures. From micro-webinars. Let that sink in. Here's what our students say after just Week 1: "I joined about 2 wks ago. I'm finishing up week 1 and I'm just " - Viviane Manuela Okorie "Welcome Viviane! I felt similarly after week 1!" - Mary Rogers And Jarem nailed it: "Once you figure out Week 1... You start seeing Week 1 EVERYWHERE!"

I'd like to take a moment to acknowledge Bradley on the UpHex team. He has over delivered for me all week with an issue I have been having. I really appreciate it. Thank you for helping me serve my clients at a higher level!