Bad salespeople try to avoid objections.
The best salespeople?
They listen for uncertainty.
Because here’s the truth:
If your prospect doesn’t feel the consequence of staying the same, they won’t move.
When you hear:
❌ “I don’t have the money.”
❌ “I need to think this over.”
❌ “Maybe next year.”
What they’re really saying is:
👉 “I’m not convinced this will help me.”
These aren’t ‘objections.’
They’re signals.
Cues that it’s time to shift frames, ask better questions, and help them see what happens if nothing changes.
When you stop fighting objections…
And start dissolving uncertainty…
You win bigger, faster, cleaner.