the link says it's scheduled for Jan 19 at 11 PM...

I know it's a bad idea to start an ad on a Friday afternoon (after 12pm EST) or on the weekend. Does that same rule apply for scaling ads? As long as today follows the trend of this week, I'll have five days of profitable reads, and I want to scale the ad by a few dollars (currently it's $5, I'm thinking $8 since that's what I keep making back), but didn't know if that was smart to do over a weekend or if I should wait until Monday morning to scale.

Meta has sent me notification that one of my ads is experiencing ad fatigue. I've looked at the data and the ad still seems to be doing well -- more sales in the past two weeks than the previous two weeks, more page reads, better conversion rate, more clicks. The only thing that's different is that the CPC has gone from $0.06 to $0.07, but that doesn't seem like a big deal or an indication of ad fatigue. So...my question is: should I do anything about this ad? Turn it off? Swap out the video? Or leave it be?

Hi, Jill, I'd like to join the 8 week program! What do you need from me? Libby

For the past year, I've been working toward launching a reader magnet. And of course FB would change right as I'm launching it. So--here's what's happening. I set up the FB pixel. I'm using PixelMySite to insert the pixel. I'm using a MailerLite embedded form. In two days, I've had 9 signups on my WordPress website, but ZERO actions or results reported by FB. 66 outbound clicks for $15.51. (I doubt those signups are from social media, but that's a possibility.) I read that I'm supposed to insert html code to tell the pixel what page action is the trigger, and I have no way of doing that. The theme I'm using is an Elementor theme, and they block the header/footer edits unless you pay them a fortune. I could try the PRO (pay for) PixelMySite, but I'm not sure that would fix the problem. I don't want to send the FB lead directly to BookFunnel because I want the legal record of boxes checked on Mailerlite that the subscriber is (1) signing up for my newsletter, (2) understands their data is processed in the US, & (3) that they are over 18 (I use 3 separate boxes). Is there a video or help you can provide on how to make the FB pixel work properly on a WordPress website with a Mailerlite embedded form? Or should the pixel be added to the Mailerlite embedded form? Is that my mistake? Please and thank you!