12d • General
You're not selling content. You're selling emotion.
Read this twice:
You are not in the business of content. You are in the business of emotion.
Readers do not remember your plot points. They remember how your book made them feel at 1am when they told themselves 'just one more chapter.'
Every cover, every ad, every email is really asking one question: do you want to feel this?
Sell the feeling. The plot is just how you deliver it.
What feeling does your book promise? Comfort? Thrill? Butterflies? Rage? Name the emotion in one word.
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You're not selling content. You're selling emotion.
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