How much is your time worth?
I see this all the time
- Good people
- Smart people
- Hardworking people
Doing everything themselves:
- Driving everywhere
- Answering everything
- Fixing everything
And then wondering why the business isn’t moving
This week I spoke to one of my mentees
On track for £500k EBITDA
Let’s break that down
→ £10,000 a week EBITDA
→ £2,000 a day
→ Roughly £250 an hour
→ Around £4 a minute
So here’s the question:
Why are you doing £15 an hour jobs?
Why are you doing £20 an hour tasks?
Even £30 an hour work is almost 10x below your value
Every hour you spend there
Is an hour you’re NOT spending:
→ Growing the business
→ Building systems
→ Creating opportunities
→ Increasing that £250 an hour
And here’s the uncomfortable truth:
If you’re not hitting the numbers you want yet
It’s probably because
You’re stuck doing £13, £15, £20 an hour work
....F'ing around word-smithing an email or reading through post etc...
....Instead of doing the work that actually moves the dial
“Do what only you can do”
Things that will actually generate growth, profit or new business...
That’s where the value is
Everything else
- Delegate it
- Systemise it
- Remove it
Work out your number
Based on your EBITDA
Or where it should be
Break it down
Then look at your diary:
Be honest
How much of your time is being spent
below your pay grade?
Stop undervaluing yourself
Start acting like your time matters
Because it does
And when you treat it that way
Everything changes
If you’re serious about growth
Start buying your time back
That’s where the real leverage is 👍