Most people settle for good - Good business - Good service - Good team - Good results And they think that’s enough But here’s the truth “Good is the enemy of Great” That’s Stephen Covey And most people never get past good Not because they can’t Because they don’t realise how close they already are The gap between good and best Is rarely huge It’s marginal - A bit more discipline - A bit more consistency - A bit more attention to detail But the return Is exponential When you move from good to best → You attract better people → You build stronger loyalty → You stand out in a crowded market → You stop competing on price → You become known for something And here’s the big one: Your business becomes worth more Not slightly more Massively more Because buyers don’t pay premiums for “good” They pay premiums for → Market leaders → Category leaders → Best-in-class operators So ask yourself Where are you settling for good? Where are you close to great But not quite pushing through? Because the difference between good and best Isn’t time It’s standards Raise them ...And everything changes 👍

A few photos popped up on my timeline today From my climb of Mount Kazbek on the Georgia/Russian border at the end of 2024 And it stopped me for a moment: - Not because of the achievement - But because of the reminder Just how incredible this planet is Just how incredible life is Every moment Every day Whether it’s a great day Or a tough one where you’re being stretched and forced to grow Every day above ground REALLY is a good day Most people are obsessed with adding years to their life Very few focus on adding life to their years But here’s the truth: The only time you are guaranteed Is this moment Not tomorrow Not next week Not “when things settle down” Now I’ve always said → 10% learn from the past → 10% plan for the future → 80% live today Because today is all you actually have So live it → Smile more → Laugh properly → Tell the people you love that you love them → Tell the people who are full of shit that they’re full of shit → Do something that actually matters Stop waiting Stop postponing Stop acting like life is a rehearsal It isn’t If you live fully today And then do the same tomorrow And the next day You don’t need a long life Because every single day becomes a lifetime in itself

How much is your time worth? I see this all the time - Good people - Smart people - Hardworking people Doing everything themselves: - Driving everywhere - Answering everything - Fixing everything And then wondering why the business isn’t moving This week I spoke to one of my mentees On track for £500k EBITDA Let’s break that down → £10,000 a week EBITDA → £2,000 a day → Roughly £250 an hour → Around £4 a minute So here’s the question: Why are you doing £15 an hour jobs? Why are you doing £20 an hour tasks? Even £30 an hour work is almost 10x below your value Every hour you spend there Is an hour you’re NOT spending: → Growing the business → Building systems → Creating opportunities → Increasing that £250 an hour And here’s the uncomfortable truth: If you’re not hitting the numbers you want yet It’s probably because You’re stuck doing £13, £15, £20 an hour work ....F'ing around word-smithing an email or reading through post etc... ....Instead of doing the work that actually moves the dial “Do what only you can do” Things that will actually generate growth, profit or new business... That’s where the value is Everything else - Delegate it - Systemise it - Remove it Work out your number Based on your EBITDA Or where it should be Break it down - Hourly - Per minute Then look at your diary: Be honest How much of your time is being spent below your pay grade? Stop undervaluing yourself Start acting like your time matters Because it does And when you treat it that way Everything changes If you’re serious about growth Start buying your time back That’s where the real leverage is 👍

The more you chase approval from others The less you improve yourself Most people don’t fail because they lack ability They fail because they’re constantly looking sideways → What will people think? → Is this the right move? → Do I look stupid doing this? So they hesitate They water it down They play safe And nothing changes Approval feels good But it costs you Every time you look outward for validation You weaken trust in your own judgement And if you don’t trust yourself You’ve got nothing to build on The people you’re trying to impress? Most of them: → Aren’t where you want to be → Haven’t done what you want to do → Aren’t carrying the risk you are So why are they setting your standard? If you actually want to grow: → Make decisions quicker → Accept some will be wrong → Learn fast → Move again That’s where improvement comes from. Not approval Action Stop asking Start doing Your life Your call

Are the cause of most people’s pain Stop and consider that for a second: → Not what is happening → But what has happened → And what might happen → Read this to the end if you’re serious about changing your life We torture ourselves with both - Replaying conversations - Revisiting failures - Reliving embarrassment And then… - Projecting fear - Creating worst-case scenarios - Believing things that haven’t even happened yet And calling it reality It isn’t It’s memory And imagination Both powerful Both useful But both dangerous when left unchecked You are not stuck in your past You are choosing to revisit it You are not trapped by your future You are choosing to fear it → Reliving it is a choice → Learning from it is a choice → Growing from it is a choice Same event Different outcome Most people sit in the pain The few extract the lesson And move forward Marcus Aurelius said it best: “You have power over your mind, not outside events. Realise this, and you will find strength.” So here’s the reality → The past is done → The future isn’t written → The only place you can actually win is now Stop poisoning yourself with “what if it goes wrong” Start asking → What if it goes right Then go and find out Because the only thing worse than failure Is living in fear of something That never even happens → I understand why mentoring feels like a cost... But knowing what I know now, from my own failure to success story, it’s an investment you can’t afford not to make Make a decision, commit, and get yourself a mentor: If not me, find someone you can afford Because doing it alone is exactly why you’re still where you are 👍