Not aggressive. Not violent. Not a dick. Just disagreeable. Say things like: Actually, I am not sure I agree with that. or Can you explain that in more detail, because that does not sit right with me. Or simply, I disagree. Even if you are not 100 percent sure yet. I once had an incredible Oil Co boss who would deliberately disagree in meetings. Not to be awkward. But to see who actually believed what they were saying. Who would stand up for their thinking. Who really understood their own argument. Who could support and justify their position Most people folded instantly. They were not thinking. They were agreeing. Sucking up. Going along with the masses. And here is the uncomfortable truth. Being agreeable makes you part of the Masses. The masses are broke. The masses are not growing. The masses live lives of quiet desperation. The average UK business makes about £13,000 a year: Who the fuck wants that? If you want a different outcome, stop agreeing for comfort and start thinking for yourself. Try being disagreeable today. See what happens.

How much is your time worth? I see this all the time - Good people - Smart people - Hardworking people Doing everything themselves: - Driving everywhere - Answering everything - Fixing everything And then wondering why the business isn’t moving This week I spoke to one of my mentees On track for £500k EBITDA Let’s break that down → £10,000 a week EBITDA → £2,000 a day → Roughly £250 an hour → Around £4 a minute So here’s the question: Why are you doing £15 an hour jobs? Why are you doing £20 an hour tasks? Even £30 an hour work is almost 10x below your value Every hour you spend there Is an hour you’re NOT spending: → Growing the business → Building systems → Creating opportunities → Increasing that £250 an hour And here’s the uncomfortable truth: If you’re not hitting the numbers you want yet It’s probably because You’re stuck doing £13, £15, £20 an hour work ....F'ing around word-smithing an email or reading through post etc... ....Instead of doing the work that actually moves the dial “Do what only you can do” Things that will actually generate growth, profit or new business... That’s where the value is Everything else - Delegate it - Systemise it - Remove it Work out your number Based on your EBITDA Or where it should be Break it down - Hourly - Per minute Then look at your diary: Be honest How much of your time is being spent below your pay grade? Stop undervaluing yourself Start acting like your time matters Because it does And when you treat it that way Everything changes If you’re serious about growth Start buying your time back That’s where the real leverage is 👍

The word “enough” Means this: → As much as required → No more excuses → No more tolerance But most people use it wrong They say - “I’ve had enough” - But they haven’t Because nothing changes They’re still → Making excuses → Blaming others → Accepting standards they know aren’t good enough I’ve worked with over a thousand business owners And here’s what I’ve seen People blame: → The government → The economy → Their partner → Their staff → Their customers But rarely: Do they blame themselves or take responsibility And yet the truth is simple: 90%+ of the time ...The difference between success and failure Is what YOU do Not what happens to you I learned that the hard way When I was bankrupt When Juls and I were homeless and completely broke That was the moment I’d had enough !! Not of the world... Of myself Enough excuses Enough blaming Enough accepting less than I was capable of Because “enough” isn’t a word It’s a decision A line drawn A standard And until you truly hit it Nothing changes So here’s the question Have you really had enough? Or are you just saying it? ...and the change will come from you NOT everyone else that you may be pinning your problems on When you've REALLY had enough When you actually mean it That’s when everything changes 👍

Most people settle for good - Good business - Good service - Good team - Good results And they think that’s enough But here’s the truth “Good is the enemy of Great” That’s Stephen Covey And most people never get past good Not because they can’t Because they don’t realise how close they already are The gap between good and best Is rarely huge It’s marginal - A bit more discipline - A bit more consistency - A bit more attention to detail But the return Is exponential When you move from good to best → You attract better people → You build stronger loyalty → You stand out in a crowded market → You stop competing on price → You become known for something And here’s the big one: Your business becomes worth more Not slightly more Massively more Because buyers don’t pay premiums for “good” They pay premiums for → Market leaders → Category leaders → Best-in-class operators So ask yourself Where are you settling for good? Where are you close to great But not quite pushing through? Because the difference between good and best Isn’t time It’s standards Raise them ...And everything changes 👍

A few photos popped up on my timeline today From my climb of Mount Kazbek on the Georgia/Russian border at the end of 2024 And it stopped me for a moment: - Not because of the achievement - But because of the reminder Just how incredible this planet is Just how incredible life is Every moment Every day Whether it’s a great day Or a tough one where you’re being stretched and forced to grow Every day above ground REALLY is a good day Most people are obsessed with adding years to their life Very few focus on adding life to their years But here’s the truth: The only time you are guaranteed Is this moment Not tomorrow Not next week Not “when things settle down” Now I’ve always said → 10% learn from the past → 10% plan for the future → 80% live today Because today is all you actually have So live it → Smile more → Laugh properly → Tell the people you love that you love them → Tell the people who are full of shit that they’re full of shit → Do something that actually matters Stop waiting Stop postponing Stop acting like life is a rehearsal It isn’t If you live fully today And then do the same tomorrow And the next day You don’t need a long life Because every single day becomes a lifetime in itself