The power of Networking, (*and being in the forefront).
I only booked in yesterday for The Great British Debate run by the Chamber of Commerce last night at the stunning Ely Cathedral (* I know Mike loves Peterborough Cathedral more! 🤣) and I am SO glad I did! Great new contacts made, and with Mike's words ringing in my ears, it can take 7-12 touches to make contacts and a sale. I got off my backside after a busy day and headed out for a 630pm start, finishing around 10pm. My delivery arrived (800 cans) that morning, of the Still Water Runs Free collaboration, and I was really proud now that these were in my hands. I thought, I know I will get there early and put them on the speaker's chairs, and I even got thanked on LinkedIn by the Chamber for the provision. :) My learnings were quite a few from last night, but the main ones were - 1. You have to be in it to win it. Yes, I could have easily not worried about going last night, but it peaked my interest with the debate, and Mike was one of the speakers, and yes, he spoke first, set the tone. and smashed it out of the park in my mind. As a result of being there, another 12 or so contacts were made, and I laughed when I went to speak to one of the speakers, Dr Tim, at the end of the night, and said, "That's my business on the can, your drinking!" Great opener by the way! 2. It's all about the brand! There is a reason why I wear the branded shirt, as so many stop me and ask what it is I do. I now have the 10-second liner, which I now say, "Oh, I create family heritage memories that are captured across the World, and leave a legacy for generations to come!" This always sparks further conversation, and leads to I have always wanted to do that somewhere in the conversation :) 3. Be passionate about what you do..... I did speak to a few people at the very start, and to be honest, their delivery of what they do was as FLAT as anything. Without passion, there is no purpose. I wanted at one stage to pick a few of them up and shake them! This is not said condescendingly; moreover, it was just that you have to be memorable (*not a drama in an orange wheelchair) LOL, and it is NetWORKING, you are the face and brand of your business, and need to present it.