5d • Ask Me Anything
“How often should I be posting?”
and I sat down to map out her LinkedIn posting schedule.
She came in with a very normal question:
“How often should I be posting?”
2 times a week?
3?
Daily?
But as we started talking, I realized we were solving the wrong problem.
So I paused and asked her:
“What do you actually want your content to do right now?”
That changed everything.
Because her goal isn’t just to “stay consistent.”
She’s trying to:
✔️ Build authority in her space
✔️ Generate leads
✔️ Be seen as someone people trust and want to work with
And those goals require a different approach than just “posting more.”
We walked through a few different directions content can take:
You can create for:
• Visibility (more reach, more eyeballs)
• Engagement (conversations, community)
• Authority (positioning, expertise)
• Lead generation (inquiries, DMs, conversions)
None of these are wrong.
But they do influence:
• What you post
• How you post
• And yes… how often you post
So instead of building her a random posting schedule…
We built her a content direction first.
For lead gen + authority, that looks more like:
• Consistent, thoughtful posts (not just frequent ones)
• Clear points of view
• Content that invites conversation and demonstrates expertise
• Strategic repetition of key ideas
Not “post 5 times and hope.”
This is the part most people skip.
They think they need a better cadence…
When what they actually need is clarity on what their content is meant to support.
Because once that’s clear?
The schedule becomes the easy part.
So if you’ve been stuck wondering:
“How often should I post?”
Pause for a second.
What do you actually need your content to do right now?
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“How often should I be posting?”
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