You’re posting on Facebook…And it feels like shouting into the void. You try Instagram…And suddenly you’re competing with people who are louder, flashier, younger, dancing, pointing, or pretending their life is a highlight reel. You know you’re good at what you do. You know you help people. And yet… there’s no real momentum. No steady growth. No sense that things are compounding. Just more content… more effort… more frustration. Here’s the thing most coaches and spiritual entrepreneurs don’t realize: It’s not that your message is weak. It’s that social platforms aren’t built to reward depth, expertise, or wisdom. They’re built to reward: - Interruption - Virality - Performance - Popularity And if you’re a coach, healer, guide, or practitioner, that can feel… gross. You don’t want to be an influencer. You don’t want to perform your life. You don’t want to dance for attention or turn your work into clickbait. You want to be visible because you’re good at what you do. Because you’ve lived it. Because you’ve studied it. Because people get results with you. But most social platforms don’t care about that. Why It Feels Like You’re Working So Hard for So Little Here’s what’s actually happening behind the scenes: - Facebook throttles reach unless you pay or spark constant engagement - Instagram rewards trends, not teachers - Your content disappears in hours, sometimes minutes - Nothing compounds — every post starts from zero again So even though you’re “posting everywhere,” you’re: - Repeating yourself - Recreating content endlessly - Starting over every single day That’s not momentum. That’s burnout in disguise. The Real Problem Isn’t Visibility - It’s Where Your Visibility Lives Momentum comes from content that stacks, not content that vanishes. From platforms where: - Your ideas stay searchable - Your expertise builds authority over time - New people can discover your work months from now - You don’t have to perform to be seen

You’ve been asking… - “Do I need a video post for Substack TV?” - “What happens if I embed a video inside a podcast post?” - “Is Substack TV even available on my TV?” - “Is this worth doing if it’s still in beta?” …you’re not alone. Today’s Monetize Your Mission Mastermind (Feb 2, 2026) was basically a group therapy session for Substack video confusion - and honestly, the takeaway is way simpler than people are making it: Make video posts. Keep it intentional. Don’t overcomplicate it. The quick truth (so you can breathe) - A Video Post is not the same thing as a Podcast Episode post. - If you want your content to have the potential to show up on Substack TV, you’ll want actual video posts (not just a video stuck in the middle of a regular post). - Substack TV is currently in beta, and it’s not available everywhere yet - so treat this like early positioning, not a guaranteed traffic faucet. How to create a Substack Video Post (step-by-step) Here’s the exact flow I walked through on the call: 1. Go to your Dashboard 2. Click Create New 3. Select Video Post 4. Choose the correct Section (this matters if you have multiple sections) 5. Click Select File → upload your video 6. Add your title (SEO-friendly is a bonus) 7. Add your post text (you can paste something you already wrote — no need to reinvent your life) 8. Add an image 9. Set your settings: 10. Decide how to send it: - Send to everyone (full email list) - Or publish to app only (depending on your settings/options) Important: Video Post vs Podcast Post If you create a video post, you’re posting a video-first piece of content. If you create a podcast episode, that’s a different post type - even if it contains video somewhere in the body. That difference matters when you’re thinking about Substack TV. The “2 posts for 1 piece of content” strategy (this is the power move) This is what I’m doing now: - One post = video version - One post = audio podcast version

I see a lot of confusion around Substack TV, so let me clear this up simply 👇 The big thing to know: Substack TV only pulls from VIDEO POSTS. Not podcast posts. Not audio posts with a video embedded. If it’s not created as a Video post, it won’t be considered for Substack TV. Quick breakdown Podcast Post - Audio-first - Goes to Apple / Spotify - Can include a video in the body - ❌ Not eligible for Substack TV Video Post - Video is the main content - Shows in the Substack feed - Eligible for Substack TV - ✅ This is what gets surfaced on TV apps Embedding a video inside a podcast post does not count. Do you need two posts per episode? Not always — but here’s when it makes sense: - Video post → for visibility + Substack TV - Podcast post → for audio listeners - Light cross-linking between the two Same recording. Different distribution paths. What Substack TV actually looks at It’s not about paid subscribers. It is about: - Engagement - Watch time - Consistency - Fresh content Substack is still early with TV - this is a huge opportunity for creators who understand the rules now. Keep this mental model handy - Podcast post = audio - Video post = TV - Embedded video ≠ video post If you want help setting this up cleanly (without doing extra work) come join us today for the Monetize Your Mission Mastermind in the You World Order Community