Many creators publish thoughtful posts on Substack but still struggle to be found. Search plays a bigger role than most people realize. Substack posts can appear in Google results, inside Substack search, and in topic feeds. A well-structured post can continue bringing readers to you long after the day it was published. That means one well-optimized article can become a long-term visibility asset. Today’s Notes Boost Challenge will help you do exactly that. Create one SEO-friendly Substack post using the simple structure below. Step 1. Choose a Phrase People Actually Search Start with a simple search phrase that your ideal reader might type into Google. Examples: • How to Start a Podcast on Substack • Substack Marketing for Coaches • Grow a Substack Newsletter • Substack Tips for Spiritual Entrepreneurs This phrase becomes the focus keyword for your post. Use it in: • your title • your subtitle • your first paragraph This helps search engines understand what your article is about. Step 2. Use Headings to Structure the Article Headings help both readers and search engines understand your content. They also make your post easier to skim on mobile. Use H2 headings to break your article into clear sections. Examples: Step 1. Choose a Search Phrase Step 2. Use Headings to Structure the Article Step 3. Add Supporting Keywords Think of headings as signposts guiding readers through the article. Step 3. Add Supporting Keywords Naturally You do not need to repeat your keyword constantly. Just include a few related phrases naturally as you write. Example for a Substack podcast article: • Substack podcast setup • growing a podcast audience • monetizing a Substack podcast • Substack podcast tips This reinforces the topic without making the article feel forced. Step 4. Add an Image With a Clear Name and Caption Images can help your article appear in search results too. Before uploading your image, rename the file using your keyword. Example: substack-seo-tips-for-coaches.jpg

As this is a public space (rather than private) anything posted here is open for indexing - Feel free to share your links and a description about them. I will be moving the Directory over here too.

So glad you’re here. 😁 This space exists to help you understand what Substack is, how to use it effectively, and how to get started without overwhelm. You’ll also see how Substack & Skool & podcasting (guesting or hosting) can work together as a simple system for: - visibility - authority - monetization This is a getting started space - not a coaching or monetization community. You can check out my substack here: https://hartlifecoach.substack.com And please, if you have a substack account already post the links here! Advanced strategy and hands-on support live elsewhere, and I’ll point you there when it makes sense. Before you dive in, I’d love to know where you are right now 👇 📊 Quick poll: Where are you in your Substack journey?