Here's the lineup for today... The day has finally arrived. After weeks of anticipation, today's conversations open the first chapter of the Soulful Marketing Magic Summit, and your presence makes this gathering all the more special. Whether you're joining live, watching between client calls, or settling in later with your favorite cup of tea, we're so glad you're here. So, without further ado... Opening Party with Jen & Katya 7:30 AM Pacific Join us as we open the doors, walk you through how the summit works, and answer all your housekeeping questions before the first session begins. Calvin Hollywood 9:00 AM Pacific | Session: Creating Engaged Communities Official Skool Ambassador Calvin Hollywood shares how he activates new members in their first hours and gets members creating 80 percent of his community's content. Brenda Rigney 11:00 AM Pacific | Session: The Community-Led Shift Brenda shows why community-led businesses are outperforming course-only models and how to build recurring revenue with members who stay. Jen Hill Myers 1:00 PM Pacific | Session: Find Your North Star Jen walks you through finding your North Star transformation, the one offer, message, and audience that should guide every decision you make. Jen Ritchie 2:30 PM Pacific | Session: Courtship To Conversion Shopify strategist Jen Ritchie reveals the five quiet places where stores lose the sale and how to win buyers back with story instead of pressure.

Finally, the long-awaited Wordmark Video has been completed. It's short and to the point You can find it here: https://youtu.be/B7BhG8FpT6s Wordmarks - the banner/name/title of your publication are a little detail - but as my husband likes to say, winning is the accumulation of small victories. And this is such an easy one to "win" at. Which leads me to the Subtack Setup Intensive... We are going LIVE today at 10am mtn to walk through the settings of Substack - both sides - profile and publication. Can you figure this out on your own? Yes - but from personal experience I can tell you it will cost you more in time and frustration than to simply join me and let me share what works in a fast 2 hour intensive. Because Substack is always innovating and adding, it's more important now than ever to get the setup correct. Learn More Here #🎯START HERE See you at 10am 🌿🫟🪶🩷🪶🫟🌿 Right after the Intensive is the Skool Community Profit Finder Hot Seat where we will be looking at a couple communities and going through the Skool Profit Path Finder with Adam over in the Start a Business with No Money We will be talking about the best practices to take advantage of the Growth Boost happening with Skool. Speaking of which - Des Dreckett is running an experiment over on here YouTube For Skool right now it's $5 for the WHOLE YEAR. Pretty sure he was channeling my need for help with YouTube over the weekend. This community is an experiment in getting Skool to pay attention to a group. And in total Des style - He is testing out somethings as well as sharing his vast YouTube marketing knowledge. You can join us here: https://us06web.zoom.us/j/84163341893?

Starting a Substack is easy. ✨ Setting it up so it can actually grow your audience, build relationships, and make money is a different story. Most people choose a publication name, write a quick description, and start posting. Then they wonder why visitors aren’t subscribing, readers aren’t exploring, and all that content isn’t leading to paid subscribers or clients. Often, they’ve accidentally created a publication that simply loops people back to their profile—with no clear journey forward. 🔄 Meanwhile, every new visitor who lands on your publication is making a decision: Do I understand what this is—and is there a reason for me to stay? If the answer isn’t immediately clear, they leave. The longer you wait to fix your foundation, the more potential subscribers, relationships, and opportunities may be slipping through the cracks. The problem usually isn’t your content. It’s the foundation underneath it. 🏗️ Your Substack needs to make it clear: ✅ Who you are ✅ Who your publication is for ✅ Why someone should subscribe ✅ What they’ll receive when they do ✅ What they should explore next ✅ How your publication connects to your offers and business You also need to understand how the platform works, what the settings control, and how to use them intentionally—before you spend months creating content on top of a foundation that isn’t supporting you. ⚙️ That’s exactly what we work through in the Substack Setup Intensive. Together, we turn Substack from “another place to post content” into the owned hub of your business—one designed to support the journey from stranger to reader, subscriber, relationship, and eventually paid subscriber or client. Because visibility should always lead somewhere. You don’t need a bigger audience before you begin. You need to make sure the people already finding you have a compelling reason to stay—and a clear next step to take. 💜 📅 The next live Substack Setup Intensive is tomorrow, August 4, at 10:00 a.m. Mountain Time. Can’t join us live—or don’t want to wait until tomorrow to get started? Replays from previous Intensives are already available in the Classroom, so you can begin strengthening your foundation today.

What a productive weekend. Feels like I got a lot done and still feel rested which is always a win in my books. We got the camper sanded down for revarnishing, the fan working top back off the corvette (my husband's toy - he redid the convertible top but the weatherstripping stuck to some paint that was cured before having lots of pressure added between it and the weather stripping.) Repotted some plants and redid my youtube channel. Youtube is one of those platforms that has evolved into a you could spend all your time on it sort of places and do so much with it beyond just posting videos. Though I would like my youtube channel to start pulling its weight more. I have to say I've learned so much being part of Des's and Karl's communities around Youtube If you're looking to up your youtube game I seriously suggest these two communities... Content Revenue Lab Youtube Mastermind ✒️🖍️🖊️✏️📝✏️🖊️🖍️✒️ This week is going to be jam packed: Today is the VIP Mastermind 3pm mtn - we are working through the Client Attraction Masterclass - a course designed to facilitate the setting up of/restructuring of your business so that it is designed to attract clients systematically. You can learn more about that here: #Introduction Today is also the Soulful Marketing Magic Summit kicks off here (I'll share more about this in another thread) Tuesday we are doing the Substack Setup Intensive Live at 10am - If you have been through this yet and you're wanting to monetize on Substack - this is for you. #🎯START HERE

Man, yesterday was a really productive day for me - in the real world. We finally got the electrical worked out so the fan we installed several weeks ago thinking we would "just" hook the Romex (the wiring) from the fan through the ceiling of our 125 year old house right across the floor of the attic and then drop it down the wall to the outlet ... Have you ever done any home improvement project where it was just like you expected it to be and took you 20 minutes? To begin with apparently there is a second floor in the attic which one accesses through a small hole in the closet of my bedroom which is part of the 3rd addition to the house. Once you go through the hole you have to squeeze through another section and then there is the actual roof off the original house - that's as much as I can see from the opening of the hole cause there is no way in hell I'm going through that hole... My husband and one of my sons ran the wire a full weekend project in itself - the next weekend was just getting the fan attached to the ceiling. This weekend for rewiring the porch light so that we could get power to the switch and be able to run the fan - and it will be another weekend when I will work on putting the dry wall back over the space. I did get a new porch light out of the deal too and am really happy with it. Today I'm going to take it easy - I slept in as long as the dogs would let me - my husband got up first which never happens and they were all confused. Did you have a productive Saturday too or did you get to hang out and relax? 🌼🪴🍁🌴🪴🍁🌼 This week is going to be jam packed: Monday is the VIP Mastermind 3pm mtn - we are working through the Client Attraction Masterclass - a course designed to facilitate the setting up of/restructuring of your business so that it is designed to attract clients systematically. You can learn more about that here: #Introduction Monday the Soulful Marketing Magic Summit kicks off here