Most people are creating content. Very few people are adding new information. That difference determines whether your content grows your audience, builds authority, and brings in clients, or just floats around the internet doing nothing. This applies to: Substack YouTube Pinterest Skool Podcasts Email... All of it The internet does not reward content anymore. It rewards information gain. 𝙄𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙜𝙖𝙞𝙣 𝙢𝙚𝙖𝙣𝙨: 𝘼𝙛𝙩𝙚𝙧 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙨 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩, 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙚𝙮 𝙙𝙞𝙙 𝙣𝙤𝙩 𝙠𝙣𝙤𝙬 𝙗𝙚𝙛𝙤𝙧𝙚, 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙢𝙤𝙧𝙚 𝙘𝙡𝙚𝙖𝙧𝙡𝙮, 𝙤𝙧 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙖𝙣 𝙖𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙚𝙮 𝙘𝙤𝙪𝙡𝙙 𝙣𝙤𝙩 𝙩𝙖𝙠𝙚 𝙗𝙚𝙛𝙤𝙧𝙚. If nothing changed for them, the content had no gain of information. What Gain of Information Actually Looks Like 😒𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑𝚘𝚞𝚝 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗: - Quotes - Motivational posts - Generic tips - “5 ways to be more confident” - “Post consistently” - “Know your audience” - Reposting what everyone else already said 😁𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗: - A framework - A step-by-step process - A mistake people are making - A system you use - A case study - A comparison - A strategy - A map - A checklist - A tutorial - A breakdown of how something actually works - Showing results or data - Showing your workflow People follow creators who teach them how to see the world differently or do something better. 𝑯𝒐𝒘 𝑻𝒉𝒊𝒔 𝑨𝒑𝒑𝒍𝒊𝒆𝒔 𝒕𝒐 𝑺𝒖𝒃𝒔𝒕𝒂𝒄𝒌, 𝒀𝒐𝒖𝑻𝒖𝒃𝒆, 𝒂𝒏𝒅 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 🔥Substack Instead of: “Consistency is important” Use: “How I turn one Substack post into 5 pieces of content and why this is the only way content compounds.” Instead of: “Build your email list” Use: “The 4 assets every Substack should have before you try to grow your subscribers.” 🔥YouTube Instead of: “How to start a podcast” Create: “The 4 biggest mistakes podcast guests make and how Substack fixes every one of them.” Instead of: “Content marketing tips” Create: “How one Substack article turns into a YouTube video, Pinterest pins, Skool posts, and email content.” 🔥Pinterest 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒆𝒔𝒑𝒆𝒄𝒊𝒂𝒍𝒍𝒚 𝒍𝒐𝒗𝒆𝒔 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒈𝒂𝒊𝒏 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒊𝒔 𝒂 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆, 𝒏𝒐𝒕 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂.

Most creators make posting harder than it needs to be. A pinnable image gives your content a better chance of getting shared, saved, and discovered later. 🚀 ✨That matters on Substack, but honestly it matters everywhere. A strong vertical image helps your post look more polished and more intentional no matter where you share it. Here’s the easy method I use on Substack. (if you're new to the idea of Substack come join us!) Substack already makes the image for you. You do not need to go design a brand-new Pinterest graphic from scratch every time. 🔥Here’s the process: 1. Create your post first Write the post, format it, and get it ready to go. 2. Publish it This is the key step. The share images are created after the post is live. 3. Go to the Share page Once the post is published, open the share options for that post. 4. Download one of the 2:3 vertical images Substack generates This is the magic. Substack has already created a shareable vertical image you can use. 5. Go back into your post editor Add that image into the post itself. 6. Update the post It will not resend to your subscribers, so no need to panic. You are simply improving the post and making it more shareable. That’s it. Easy peasy.💪 🤔Why add a pinnable image to all your content? Because a pinnable image makes your content easier to: - save - share - restack - recognize - circulate longer A good image gives your post another life outside the platform where it was originally published. 📌It also helps people who do use Pinterest quickly grab something they can share. And even for people who never touch Pinterest, vertical images still make your content feel more complete and more visually appealing. ⁉️A few quick questions to ask before you update the post: - Does this image make the post more clickable? - Would someone want to save or share this? - Does the visual match the promise of the post? Bottom line: 🐾Do not let your content sit there without a visual asset that can travel.

As this is a public space (rather than private) anything posted here is open for indexing - Feel free to share your links and a description about them. I will be moving the Directory over here too.

Substack created a native scheduler for notes in March of 2026 - this quick video walks you through how to create a scheduled note, where to find them once you have them scheduled but they haven't posted yet and what you need to know about the app and scheduling notes Come join us in the You World Order Community for the daily notes boost thread - we all help each other get energy going around our Substack notes & content

Many creators publish thoughtful posts on Substack but still struggle to be found. Search plays a bigger role than most people realize. Substack posts can appear in Google results, inside Substack search, and in topic feeds. A well-structured post can continue bringing readers to you long after the day it was published. That means one well-optimized article can become a long-term visibility asset. Today’s Notes Boost Challenge will help you do exactly that. Create one SEO-friendly Substack post using the simple structure below. Step 1. Choose a Phrase People Actually Search Start with a simple search phrase that your ideal reader might type into Google. Examples: • How to Start a Podcast on Substack • Substack Marketing for Coaches • Grow a Substack Newsletter • Substack Tips for Spiritual Entrepreneurs This phrase becomes the focus keyword for your post. Use it in: • your title • your subtitle • your first paragraph This helps search engines understand what your article is about. Step 2. Use Headings to Structure the Article Headings help both readers and search engines understand your content. They also make your post easier to skim on mobile. Use H2 headings to break your article into clear sections. Examples: Step 1. Choose a Search Phrase Step 2. Use Headings to Structure the Article Step 3. Add Supporting Keywords Think of headings as signposts guiding readers through the article. Step 3. Add Supporting Keywords Naturally You do not need to repeat your keyword constantly. Just include a few related phrases naturally as you write. Example for a Substack podcast article: • Substack podcast setup • growing a podcast audience • monetizing a Substack podcast • Substack podcast tips This reinforces the topic without making the article feel forced. Step 4. Add an Image With a Clear Name and Caption Images can help your article appear in search results too. Before uploading your image, rename the file using your keyword. Example: substack-seo-tips-for-coaches.jpg