You’ve been asking… - “Do I need a video post for Substack TV?” - “What happens if I embed a video inside a podcast post?” - “Is Substack TV even available on my TV?” - “Is this worth doing if it’s still in beta?” …you’re not alone. Today’s Monetize Your Mission Mastermind (Feb 2, 2026) was basically a group therapy session for Substack video confusion - and honestly, the takeaway is way simpler than people are making it: Make video posts. Keep it intentional. Don’t overcomplicate it. The quick truth (so you can breathe) - A Video Post is not the same thing as a Podcast Episode post. - If you want your content to have the potential to show up on Substack TV, you’ll want actual video posts (not just a video stuck in the middle of a regular post). - Substack TV is currently in beta, and it’s not available everywhere yet - so treat this like early positioning, not a guaranteed traffic faucet. How to create a Substack Video Post (step-by-step) Here’s the exact flow I walked through on the call: 1. Go to your Dashboard 2. Click Create New 3. Select Video Post 4. Choose the correct Section (this matters if you have multiple sections) 5. Click Select File → upload your video 6. Add your title (SEO-friendly is a bonus) 7. Add your post text (you can paste something you already wrote — no need to reinvent your life) 8. Add an image 9. Set your settings: 10. Decide how to send it: - Send to everyone (full email list) - Or publish to app only (depending on your settings/options) Important: Video Post vs Podcast Post If you create a video post, you’re posting a video-first piece of content. If you create a podcast episode, that’s a different post type - even if it contains video somewhere in the body. That difference matters when you’re thinking about Substack TV. The “2 posts for 1 piece of content” strategy (this is the power move) This is what I’m doing now: - One post = video version - One post = audio podcast version

I see a lot of confusion around Substack TV, so let me clear this up simply 👇 The big thing to know: Substack TV only pulls from VIDEO POSTS. Not podcast posts. Not audio posts with a video embedded. If it’s not created as a Video post, it won’t be considered for Substack TV. Quick breakdown Podcast Post - Audio-first - Goes to Apple / Spotify - Can include a video in the body - ❌ Not eligible for Substack TV Video Post - Video is the main content - Shows in the Substack feed - Eligible for Substack TV - ✅ This is what gets surfaced on TV apps Embedding a video inside a podcast post does not count. Do you need two posts per episode? Not always — but here’s when it makes sense: - Video post → for visibility + Substack TV - Podcast post → for audio listeners - Light cross-linking between the two Same recording. Different distribution paths. What Substack TV actually looks at It’s not about paid subscribers. It is about: - Engagement - Watch time - Consistency - Fresh content Substack is still early with TV - this is a huge opportunity for creators who understand the rules now. Keep this mental model handy - Podcast post = audio - Video post = TV - Embedded video ≠ video post If you want help setting this up cleanly (without doing extra work) come join us today for the Monetize Your Mission Mastermind in the You World Order Community

We feature guest speaker Carla Gardiner on this episode of the Monetize Your Mission Mastermind (that happens on Mondays at 2pm mtn - you're invited to join us for our next one over in the You World Order Community join here for free) Carla shares about posting on Substack from the Search Engine Optimization angle - Substack articles do rank in Google and get indexed by AI!

One of the biggest mistakes creators make is trying to grow everywhere at once. A simpler approach is using three tools that work together: Substack→ your publishing home→ long-form content, email, authority Podcasting (guesting or hosting)→ borrowed audiences→ trust at scale Skool→ community→ conversation, connection, and conversion When used together, they form a simple visibility system: - your podcast appearances drive people to Substack - Substack builds trust and consistency - Skool creates community and deeper engagement You don’t need all of this set up today. This space helps you understand the how and the why - so when you’re ready to go deeper, you’re building with intention instead of trial and error. Substack really shines when it’s paired with community and conversation. That’s exactly what we build inside The You World Order - a space for coaches and creators who want to turn clarity into visibility, authority, and income. 👉 Join The You World Order and explore what’s possible when your message has a home.