And Now For Something Totally DIFFERENT We’re hosting an Easter Egg Hunt in our Skool community! It’s free to join and come play… https://skool.com/you-world-order Here’s the deal I'll be posting these emojis around in the community today 🐣 🥚 🐰 🌷 🍫 Each one is associated with a word (it's in all caps to make this easier) once you find them all if you put them in the order of the emojis above they will make a sentence - dm me that sentence and be entered into a drawing for a complete Substack Audit.

Most people are creating content. Very few people are adding new information. That difference determines whether your content grows your audience, builds authority, and brings in clients, or just floats around the internet doing nothing. This applies to: Substack YouTube Pinterest Skool Podcasts Email... All of it The internet does not reward content anymore. It rewards information gain. 𝙄𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙜𝙖𝙞𝙣 𝙢𝙚𝙖𝙣𝙨: 𝘼𝙛𝙩𝙚𝙧 𝙨𝙤𝙢𝙚𝙤𝙣𝙚 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙨 𝙮𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩, 𝙩𝙝𝙚𝙮 𝙠𝙣𝙤𝙬 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙩𝙝𝙚𝙮 𝙙𝙞𝙙 𝙣𝙤𝙩 𝙠𝙣𝙤𝙬 𝙗𝙚𝙛𝙤𝙧𝙚, 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜 𝙢𝙤𝙧𝙚 𝙘𝙡𝙚𝙖𝙧𝙡𝙮, 𝙤𝙧 𝙘𝙖𝙣 𝙩𝙖𝙠𝙚 𝙖𝙣 𝙖𝙘𝙩𝙞𝙤𝙣 𝙩𝙝𝙚𝙮 𝙘𝙤𝙪𝙡𝙙 𝙣𝙤𝙩 𝙩𝙖𝙠𝙚 𝙗𝙚𝙛𝙤𝙧𝙚. If nothing changed for them, the content had no gain of information. What Gain of Information Actually Looks Like 😒𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑𝚘𝚞𝚝 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗: - Quotes - Motivational posts - Generic tips - “5 ways to be more confident” - “Post consistently” - “Know your audience” - Reposting what everyone else already said 😁𝙲𝚘𝚗𝚝𝚎𝚗𝚝 𝚠𝚒𝚝𝚑 𝚒𝚗𝚏𝚘𝚛𝚖𝚊𝚝𝚒𝚘𝚗 𝚐𝚊𝚒𝚗: - A framework - A step-by-step process - A mistake people are making - A system you use - A case study - A comparison - A strategy - A map - A checklist - A tutorial - A breakdown of how something actually works - Showing results or data - Showing your workflow People follow creators who teach them how to see the world differently or do something better. 𝑯𝒐𝒘 𝑻𝒉𝒊𝒔 𝑨𝒑𝒑𝒍𝒊𝒆𝒔 𝒕𝒐 𝑺𝒖𝒃𝒔𝒕𝒂𝒄𝒌, 𝒀𝒐𝒖𝑻𝒖𝒃𝒆, 𝒂𝒏𝒅 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 🔥Substack Instead of: “Consistency is important” Use: “How I turn one Substack post into 5 pieces of content and why this is the only way content compounds.” Instead of: “Build your email list” Use: “The 4 assets every Substack should have before you try to grow your subscribers.” 🔥YouTube Instead of: “How to start a podcast” Create: “The 4 biggest mistakes podcast guests make and how Substack fixes every one of them.” Instead of: “Content marketing tips” Create: “How one Substack article turns into a YouTube video, Pinterest pins, Skool posts, and email content.” 🔥Pinterest 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒆𝒔𝒑𝒆𝒄𝒊𝒂𝒍𝒍𝒚 𝒍𝒐𝒗𝒆𝒔 𝒊𝒏𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒈𝒂𝒊𝒏 𝒃𝒆𝒄𝒂𝒖𝒔𝒆 𝑷𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕 𝒊𝒔 𝒂 𝒔𝒆𝒂𝒓𝒄𝒉 𝒆𝒏𝒈𝒊𝒏𝒆, 𝒏𝒐𝒕 𝒔𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂.

You might be wondering why I’m offering free inspirational phone wallpapers inside this community. There’s a very intentional strategy behind it. This space is an experimental SEO and visibility lab - and right now, motivational and inspirational phone wallpapers are one of the fastest-growing search trends on Pinterest and Google. Instead of just talking about traffic strategies, we’re testing them in real time. And you get to benefit from the results. Why Phone Wallpapers? Inspirational phone wallpapers are: ✅ Highly searched on Pinterest ✅ Frequently saved and shared ✅ Evergreen content (people always want motivation) ✅ Simple entry points for new audiences ✅ Powerful for driving traffic back to your ecosystem When someone searches for motivation, affirmation images, or inspirational wallpapers - they often discover the creator behind them. That’s visibility. That’s organic traffic. That’s aligned audience growth. Why This Matters for Your Business This community is focused on one core idea: Use search-based content to attract people who are already looking for what you offer. Instead of chasing followers, you create assets that work for you 24/7. Here’s what we’re exploring together: - SEO content that ranks in Google - Pinterest as a traffic engine - Substack as your publishing hub - Skool as your community space - Simple visibility systems that compound over time The wallpapers are just one example of how searchable content brings people into your world. How Pinterest Connects Substack & Skool Many creators struggle with getting consistent traffic. Pinterest solves this. Here’s the simple flow: Pinterest → Substack content → Skool community → Clients & revenue - Pinterest drives discovery - Substack builds authority and trust - Skool builds relationships and community - Your offers become the natural next step This is the ecosystem we’re building here. Why This Community Exists The Substack Starter Space is designed as an SEO-focused testing ground where we:

If you’ve tried using markdown (** **, ##, underscores, etc.) in Skool or YouTube and nothing happened - you’re not doing it wrong. 🏴‍☠️ Those platforms don’t reliably support traditional markdown. The workaround? Unicode-styled text. Here’s the simplest way to do it. 𝐒𝐭𝐞𝐩 1: 𝐎𝐩𝐞𝐧 𝐭𝐡𝐞 𝐓𝐞𝐱𝐭 𝐒𝐭𝐲𝐥𝐞𝐫 𝐓𝐨𝐨𝐥 Go here: https://www.onlinecommunitylaunch.com/text-styler This tool converts normal text into Unicode bold styles that do display visually in Skool and YouTube. 𝐒𝐭𝐞𝐩 2: 𝐓𝐲𝐩𝐞 𝐭𝐡𝐞 𝐓𝐞𝐱𝐭 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭 Think: 👉Section headers 👉Titles 👉Calls to action 👉Important phrases Examples: 🔷How to Get Started 🔷Watch This First 🔷Join the Community Below 𝐒𝐭𝐞𝐩 3: 𝐂𝐡𝐨𝐨𝐬𝐞 𝐚 𝐁𝐨𝐥𝐝 𝐒𝐭𝐲𝐥𝐞 Click one of the bold options in the tool. You’ll instantly see your text transformed into a bold-looking version that works across platforms. 𝐒𝐭𝐞𝐩 4: 𝐂𝐨𝐩𝐲 & 𝐏𝐚𝐬𝐭𝐞 𝐈𝐧𝐭𝐨 𝐒𝐤𝐨𝐨𝐥 𝐨𝐫 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 Paste the styled text directly into: Skool posts Skool comments YouTube descriptions No extra formatting needed. Why This Matters (for Humans & AI) Using bold text correctly helps: Improve readability Create scannable sections Highlight key topics and CTAs 🔥𝐌𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐞𝐚𝐬𝐢𝐞𝐫 𝐟𝐨𝐫 𝐀𝐈 𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐨𝐨𝐥𝐬 𝐭𝐨 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐚𝐧𝐝 𝐬𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞 Clear structure = better visibility. Best Practice (Important) Use bold text strategically, not everywhere. Ideal uses: Section headers Short emphasis lines One clear CTA 𝐀𝐯𝐨𝐢𝐝 𝐛𝐨𝐥𝐝𝐢𝐧𝐠 𝐟𝐮𝐥𝐥 𝐩𝐚𝐫𝐚𝐠𝐫𝐚𝐩𝐡𝐬 — 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐥𝐰𝐚𝐲𝐬 𝐰𝐢𝐧𝐬. This post about how to create bold text for youtube and skool posts is PINNABLE! 📌

So glad you’re here. 😁 This space exists to help you understand what Substack is, how to use it effectively, and how to get started without overwhelm. You’ll also see how Substack & Skool & podcasting (guesting or hosting) can work together as a simple system for: - visibility - authority - monetization This is a getting started space - not a coaching or monetization community. You can check out my substack here: https://hartlifecoach.substack.com And please, if you have a substack account already post the links here! Advanced strategy and hands-on support live elsewhere, and I’ll point you there when it makes sense. Before you dive in, I’d love to know where you are right now 👇 📊 Quick poll: Where are you in your Substack journey?