Here's the lineup for today... The day has finally arrived. After weeks of anticipation, today's conversations open the first chapter of the Soulful Marketing Magic Summit, and your presence makes this gathering all the more special. Whether you're joining live, watching between client calls, or settling in later with your favorite cup of tea, we're so glad you're here. So, without further ado... Opening Party with Jen & Katya 7:30 AM Pacific Join us as we open the doors, walk you through how the summit works, and answer all your housekeeping questions before the first session begins. Calvin Hollywood 9:00 AM Pacific | Session: Creating Engaged Communities Official Skool Ambassador Calvin Hollywood shares how he activates new members in their first hours and gets members creating 80 percent of his community's content. Brenda Rigney 11:00 AM Pacific | Session: The Community-Led Shift Brenda shows why community-led businesses are outperforming course-only models and how to build recurring revenue with members who stay. Jen Hill Myers 1:00 PM Pacific | Session: Find Your North Star Jen walks you through finding your North Star transformation, the one offer, message, and audience that should guide every decision you make. Jen Ritchie 2:30 PM Pacific | Session: Courtship To Conversion Shopify strategist Jen Ritchie reveals the five quiet places where stores lose the sale and how to win buyers back with story instead of pressure.

Starting a Substack is easy. ✨ Setting it up so it can actually grow your audience, build relationships, and make money is a different story. Most people choose a publication name, write a quick description, and start posting. Then they wonder why visitors aren’t subscribing, readers aren’t exploring, and all that content isn’t leading to paid subscribers or clients. Often, they’ve accidentally created a publication that simply loops people back to their profile—with no clear journey forward. 🔄 Meanwhile, every new visitor who lands on your publication is making a decision: Do I understand what this is—and is there a reason for me to stay? If the answer isn’t immediately clear, they leave. The longer you wait to fix your foundation, the more potential subscribers, relationships, and opportunities may be slipping through the cracks. The problem usually isn’t your content. It’s the foundation underneath it. 🏗️ Your Substack needs to make it clear: ✅ Who you are ✅ Who your publication is for ✅ Why someone should subscribe ✅ What they’ll receive when they do ✅ What they should explore next ✅ How your publication connects to your offers and business You also need to understand how the platform works, what the settings control, and how to use them intentionally—before you spend months creating content on top of a foundation that isn’t supporting you. ⚙️ That’s exactly what we work through in the Substack Setup Intensive. Together, we turn Substack from “another place to post content” into the owned hub of your business—one designed to support the journey from stranger to reader, subscriber, relationship, and eventually paid subscriber or client. Because visibility should always lead somewhere. You don’t need a bigger audience before you begin. You need to make sure the people already finding you have a compelling reason to stay—and a clear next step to take. 💜 📅 The next live Substack Setup Intensive is tomorrow, August 4, at 10:00 a.m. Mountain Time. Can’t join us live—or don’t want to wait until tomorrow to get started? Replays from previous Intensives are already available in the Classroom, so you can begin strengthening your foundation today.

Hey Substackers, I go LIVE every Friday and we just kick it. LOL This Friday July 31st at 9:30pm est I am launching my new mobile game for kids called Passport Quest. Come watch me fumble and hopefully I get it launched but either way its a vibe!

If you couldn't make today's Monetize Your Mission Mastermind, the replay is now available! 📺 https://youtu.be/lXC52aR6NFM This wasn't a session about "gaming the algorithm." It was about understanding why people choose to share certain ideas. During the mastermind we covered: ✅ The common patterns behind Notes that spread ✅ Why identity and belonging are more powerful than trying to be clever ✅ Soph Newman's viral Note (now over 19,000 likes!) and what we can learn from it ✅ One of my own Notes that generated 183,000 impressions and 253 subscribers ✅ How Related Notes, comments, and conversations expand your reach ✅ Why consistency beats chasing virality ✅ How Chat and scheduled Notes fit into a sustainable Substack strategy One of the biggest takeaways for me was this: The goal isn't to go viral. The goal is to become discoverable by the people who are already looking for someone like you. I'd love to hear what stood out to you after you watch it. 👇 Drop your biggest takeaway in the comments, or share a Note you've published recently if you'd like some feedback from the community. Happy watching! 💜

We are getting started with the mastermind where we are going to be talking about notes and how to use them to grow on Substack We start at 2pm mtn here: https://us06web.zoom.us/j/82173053137?pwd=LvWmj0jftv7dmZv7xB0lKcaarU1YHs.1&jst=2