How Does Substack Live TV Actually Work For Podcasters
I see a lot of confusion around Substack TV, so let me clear this up simply 👇
The big thing to know:
Substack TV only pulls from VIDEO POSTS.
Not podcast posts.
Not audio posts with a video embedded.
If it’s not created as a Video post, it won’t be considered for Substack TV.
Quick breakdown
Podcast Post
- Audio-first
- Goes to Apple / Spotify
- Can include a video in the body
- ❌ Not eligible for Substack TV
Video Post
- Video is the main content
- Shows in the Substack feed
- Eligible for Substack TV
- ✅ This is what gets surfaced on TV apps
Embedding a video inside a podcast post does not count.
Do you need two posts per episode?
Not always — but here’s when it makes sense:
- Video post → for visibility + Substack TV
- Podcast post → for audio listeners
- Light cross-linking between the two
Same recording.
Different distribution paths.
What Substack TV actually looks at
It’s not about paid subscribers.
It is about:
- Engagement
- Watch time
- Consistency
- Fresh content
Substack is still early with TV - this is a huge opportunity for creators who understand the rules now.
Keep this mental model handy
- Podcast post = audio
- Video post = TV
- Embedded video ≠ video post
If you want help setting this up cleanly (without doing extra work) come join us today for the Monetize Your Mission Mastermind in the You World Order Community
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How Does Substack Live TV Actually Work For Podcasters
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